IT Path Solutions

2 weeks ago


Ahmedabad, India IT PATH SOLUTIONS PVT LTD Full time

We are seeking an experienced and visionary Head of Digital Marketing to lead our multi-platform digital initiatives and drive sustainable business growth. The ideal candidate will possess a strong background in the IT industry and a proven track record in B2B marketing, lead generation, and brand positioning.Key Responsibilities- Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.- Lead demand generation campaigns to attract high-quality leads for IT services and solutions.- Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.- Oversee SEO and SEM strategies to enhance online visibility and search rankings.- Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.- Design and execute email marketing workflows, nurturing sequences, and drip campaigns.- Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.- Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.- Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.- Lead a team of digital marketers, content creators, and external agencies.- Stay abreast of the latest trends, tools, and technologies in digital marketing.Key Requirements- Bachelors or Masters degree in Marketing, Information Technology, Business Administration, or a related field.- Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.- Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.- Strong knowledge of lead generation funnels in a B2B IT context.- Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.- Demonstrated leadership experience managing in-house teams and agency partners.- Excellent communication, analytical thinking, and strategic decision-making skills (ref:iimjobs.com)


  • IT Path Solutions

    3 weeks ago


    Ahmedabad, India IT PATH SOLUTIONS PVT LTD Full time

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  • IT Path Solutions

    4 weeks ago


    Ahmedabad, India IT PATH SOLUTIONS PVT LTD Full time

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  • Senior BDE(IT sales)

    2 weeks ago


    Ahmedabad, Gujarat, India IT Path Solutions Full time ₹ 9,60,000 - ₹ 38,40,000 per year

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    21 hours ago


    Ahmedabad, Gujarat, India IT Path Solutions Full time ₹ 4,00,000 - ₹ 6,00,000 per year

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  • Growth Marketing Head

    2 weeks ago


    Ahmedabad, Gujarat, India IT Path Solutions Full time ₹ 15,00,000 per year

    Job OverviewWe are seeking an experienced and visionary Head of Digital Marketing to lead our multi-platform digital initiatives and drive sustainable business growth. The ideal candidate will possess a strong background in the IT industry and a proven track record in B2B marketing, lead generation, and brand positioning.Key ResponsibilitiesDevelop and...


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