Virohan - Assistant Manager - Brand Management

2 weeks ago

Gurgaon, India Virohan Full time

Assistant Manager - Brand - Health edtech


Job Description:


Defining a content strategy & execution plan, for Virohan:

- When to market to which consumer, with what messaging, across paid, owned & earned media touchpoints, in the form of a marketing calendar.

- Which media touchpoints to be active & present on by understanding media & information consumption habits of our consumer, for education, upskilling & related decisions, or otherwise.

- Manage projects within tight timelines work with the in house team of video editors, visual designers & interns to deliver the content plan across all Virohan's touchpoints.

Owning all consumer-facing communication across all touchpoints in the marketing funnel:

- Top Funnel - YouTube Ads, Facebook Ads, Search Ads, Social Media, Blogs & PR.

- Mid-Funnel - Owned & Earned Media - Website, App, SMS, Whatsapp, App Notifications.

- Bottom-Funnel - across 15+ colleges: Campus Branding - Signages, Banners, Backdrops, Tent Cards | Take-home Collateral - Brochures, Leaflets, Dockets, Flyers.

Establishing a production strategy essentially defining:

- How much content to produce, at what frequency.

- With what budget (wrt deployment).

- What resourcing in-house vs outsourced, what talent, which agencies.

- And what guardrails, in terms of tonality & quality.

- Support the brand team in building a consumer intelligence powerhouse so far, marketing at Virohan has been synonymous with performance marketing conversion optimised, trial & error based, and iterative.


- The team's understanding of their consumer is primitive, and first principally aligned to business. You will be expected to turn this around:

- Understand who the consumer is define a (few) consumer personas.

- Define seasonality for the brand & how it affects the nature of demand.


- Establish a Brand Health Track and how it evolves with seasonality.

- Identify Triggers, Barriers & RTBs at every consumer touchpoint, across the funnel.


You are the right fit for the role, if:

- You have 1-3 years of work experience in content creation, working with visual designers & video editors.

- You seek problem solving opportunities with a rational approach.

- You are a design thinker who understands what truly moves and influences consumers ideally, a good mix of left and right brained thinking.

- Marketing Budget is not in input to your decision-making you are happy to work within constraints and grow with the brand.

- You are obsessed with detail & often spot opportunities by paying attention to detail.

- You have a strong ability to communicate and work across functions.

- You like to get your hands dirty.

(ref:iimjobs.com)

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