Lead - UX Research & Analytics

4 weeks ago

Pune, India Talent Pro Full time

Description:We are seeking an experienced Lead UX Research & Analytics professional to drive data-informed decision-making across our app and web products. This role blends behavioral research, user journey analytics, and design strategy, ensuring that every product improvement is grounded in user insight.Key Responsibilities :- Lead the end-to-end UX research and analytics roadmap for app and web experiences.- Conduct quantitative and qualitative research usability testing, interviews, surveys, heatmaps, and A/B experiments.- Analyze clickstream, funnel, and behavioral data using tools like Mixpanel, Google Analytics, Firebase, CleverTap, etc.- Translate data into actionable insights that influence product design, marketing, and growth strategy.- Partner closely with Product Managers, Designers, and Engineers to shape new features and optimize existing user journeys.- Build frameworks to measure Customer Experience (CX) and UX performance KPIs (NPS, engagement, retention, conversion, etc.).- Present insights to leadership and stakeholders through dashboards and storytelling.- Mentor junior researchers and analysts; build a scalable UX research function.Mandatory Qualifications :- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights for B2C digital products (App/Web).- Hands-on experience in user journey analysis, behavioral data tracking, and funnel optimization.- Expertise with tools like Google Analytics, Mixpanel, CleverTap, Firebase, Hotjar, or Amplitude.- Proven experience driving UX decisions through data and user behavior insights.- Strong stakeholder communication, storytelling, and leadership skills.Preferred Qualifications :- Experience working in Fintech, E-commerce, or Consumer Internet companies.- Knowledge of SQL, Tableau, or Power BI for data visualization.- Exposure to UX design tools like Figma or Miro for collaboration.- Experience in managing cross-functional research programs across multiple products.What We Offer :- Opportunity to lead customer experience for a high-growth digital brand.- Collaborative culture with product-first leadership.- Competitive compensation and performance-linked bonus.- Flexible hybrid work model. (ref:hirist.tech)

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