Sr. Media Planner-Reputed Digital Media Industry-Mumbai, Maharashtra, India-4 lakhs-Vishal

3 weeks ago


Mumbai, India Seven Consultancy Full time

JOB DETAILS


1) Collect and analyse market data. Identify target audiences and understand their behaviour and habits. 
2) Development of performance and data-driven strategies for current clients, as well as pitches.
3) Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
4) Allocate budgets and monitor costs.
5) Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
6) Adopting a test-and-learn approach to campaign optimisation across all accounts.
FUNCTIONAL AREA
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