
Sr. Media Planner-Reputed Digital Media Industry-Mumbai, Maharashtra, India-4 lakhs-Vishal
4 hours ago
JOB DETAILS
1) Collect and analyse market data. Identify target audiences and understand their behaviour and habits.
2) Development of performance and data-driven strategies for current clients, as well as pitches.
3) Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
4) Allocate budgets and monitor costs.
5) Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
6) Adopting a test-and-learn approach to campaign optimisation across all accounts.
FUNCTIONAL AREA
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