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Manager - Marketing & Public Relations - Furniture & Interior
2 months ago
We are looking for a Manager- Marketing & PR for one of our Luxury Brand Client in Jaipur.
Position Deatsils:
Position: Manager - Marketing & PR
Location: Jaipur
Experience: 10+ Years of Experience in the Luxury Industry like High End Furniture & Interior companies/ Architect & Designe / High-End Luxury Brands.
Salary: Best in the Industry
Qualification: Postgraduate in Luxury Management/Marketing or MBA in Marketing & Communication from a reputed Institute
About the position:
The Marketing & PR Manager is responsible for developing and executing comprehensive marketing and PR strategies that aligns with the brand's objectives and positioning. This role involves crafting compelling contents both visually & graphically in coordination with respective teams, managing PR relations and social media to reach and influence the targeted UHNI/ HNI Clients and Community.
Open to extensive traveling to meet the crem-de - la crem community of Industrialist, Celebrities, sports personalities, High end Architects & Interior Designers.
Major Develop and implement comprehensive marketing strategies highlighting brand's exclusivity, craftsmanship, heritage, and innovation to attract and engage UHNI/ HNI clients and community globally.
2. Plan, curate & execute immersive marketing experiences that allow UHNI/ HNI community to engage with the brand on a deeper level.
3. Collaborate with internal teams to ensure brand consistency and effective messaging on all marketing platforms.
Marketing Campaigns/ Collaborations (Online & Offline):
1. Plan, execute, and monitor marketing campaigns across various channels (digital, print, social media, events) tailored for UHNI/ HNI clients and community globally.
2. Utilize digital & social media platforms (Website, Instagram, Facebook, LinkedIn, etc.) to engage with the targeted community & clients.
3. Analyze campaign performance and alter strategies to optimize results both offline & online.
4. Prepare and present reports on campaign performance, media coverage, and ROI.
Content Creation:
1. Create high-quality content that showcases the brand's craftsmanship, exclusivity, and lifestyle in co-ordination with internal teams or agencies.
2. Designing & writing compelling content for website, social media, blog posts, articles, videos, infographics, and podcasts.
3. Ensure all marketing and PR materials are localized and culturally adapted for target UHNI/ HNI community & clients.
Public Relations:
1. Develop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure coverage in relevant publications and platforms.
2. Representing the brand to Media, events, interviews and act as primary point of contact for PR inquiries globally.
3. Develop and design press releases, media kits, and other PR materials for National/ International community.
Store Launch:
1. Develop and implement comprehensive marketing plans for new store launches in India & International locations.
2. Coordinate with internal teams to ensure alignment on store launch activities both online & offline.
Event Management:
1. Plan and execute marketing for national & international events, trade shows, private launches, press conferences & media events.
2. Coordinate logistics, manage budgets, and ensure successful event execution globally.
3. Evaluate event success and gather feedback for continuous improvement.
Job Skills & Requirements:
1. Deep understanding of Luxury marketing & PR strategies that includes Brand positioning & storytelling.
2. Should be skilled at effectively communicating and presenting Brand through print & digital mode.
3. Candidate should be good at content creation, organizing events, collaborations and exhibitions in line with Brand's overall marketing plans.
4. Creative and strategic thinker with the ability to develop compelling marketing campaigns.
