YAAP - Associate Creative Director
3 weeks ago
About Yaap:
- YAAP is a new-age digital marketing, content & technology services company, operating in the fastest growing segment of the marketing and marketing services market.
- We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions.
- We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment.
We are Built for Now.
Could this be you?
- You are great at thinking ideas and writing them down.
- You walk and talk the advertising language.
- You understand the business goal and transform them into creative solutions.
-You can convert typos into humour, dialogues into memes and ideas into delight.
- An award-winning profile would be no-brainer for our recruiter to shortlist the profile.
In this role you will:
- Collaborate closely with the creative team, account managers, and other stakeholders to understand client objectives, target audience insights, and project requirements.
- Conceptualize and develop creative copy solutions that align with client briefs, brand guidelines, and campaign objectives across various digital channels, including social media, websites, email, and advertising.
- Ensure that all copy produced is good quality copy, adheres to brand voice and tone guidelines, and effectively communicates key messages to the intended audience.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing and copywriting, and share insights with the team to inspire innovation and continuous improvement.
- Collaborate with cross-functional teams to brainstorm ideas, develop integrated campaigns, and solve creative challenges.
- Conduct regular performance evaluations, set goals, and provide ongoing coaching and development opportunities for team members.
- Need to be proactive and adept at crafting engaging social media monthly content calendars and copies.
- Need to be full of ideas and curiosity to explore creative and quirky ways to approach mundane tasks with enthusiasm.
You have:
- A flair for language and a knack for producing new, original ideas.
- Proven experience in copywriting and creating monthly content calendars, preferably in a digital agency or similar environment for at least 8+ years.
- Exceptional writing skills, with the ability to craft compelling and persuasive copy that drives engagement and action.
- Deep understanding of digital marketing principles, including SEO, social media trends, content marketing, and user experience best practices.
- Candidates should include clickable Behance/work links in their resume.
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