Influencer Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India YAAP Full time
About Yaap:

YAAP is a new-age digital marketing, content & technology services company, operating in the fastest-growing segment of the marketing and marketing services market. We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions. We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment. We are Built for Now.

3 Best Things About Us:

• We have been recognized as the "Great Place to Work" awarded for three consecutive years.

• We empower you to create your own Moment of Truth.

• We provide you with an opportunity to work with a proven, fast paced, growing creative agency servicing some of the biggest brands in the region.

Could this be you?

If you have a flair for working with influencers, creating efficient influencer campaigns with the given budget and envisioning new thoughts for campaigns that are innovative and unique, click on 'Easy Apply' right away.

In this role you will

· Develop, strategize and execute influencer marketing strategies to meet business objectives.

· Identify and engage with influencers across various platforms (Instagram, YouTube, TikTok, etc.).

· Create compelling campaign briefs and ensure influencers understand and adhere to brand guidelines.

. Lead and conduct research and analyze data to identify key trends and insights that will inform campaign strategy.

· Build and maintain strong relationships with influencers, agencies, and other partners.

· Negotiate contracts and manage budgets for influencer collaborations.

· Act as the main point of contact for influencers, providing support and addressing any concerns.

· Collaborate with influencers to create authentic and engaging content that aligns with brand messaging.

· Ensure all content meets legal and compliance requirements.

· Monitor and analyze the performance of influencer campaigns.

· Prepare detailed reports on campaign outcomes, including ROI, engagement, reach, and other KPIs.

· Use insights to optimize future campaigns.

· Stay up to date with industry trends, emerging platforms, and competitive activity.

· Conduct market research to identify new opportunities for influencer partnerships.

· Provide recommendations for improving influencer marketing strategies.

· Work closely with the wider marketing team to ensure influencer campaigns are integrated with other marketing activities.

· Coordinate with creative, social media, and PR teams to maximize campaign impact.

You have

· 3-8 years of experience working with influencer marketing platforms.

. Bachelor's degree in business, Marketing Communication or related fields.

· Strong understanding of social media platforms and influencer landscape.

· Excellent communication and negotiation skills.

· Creative thinking and ability to develop engaging content ideas.

· Strong analytical skills and ability to interpret data.

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