Ad Operations Analyst

1 month ago


Bengaluru, India Annalect India Full time

Location: Gurgaon/Mumbai/Bangalore/Hyderabad/Chennai/Coimbatore

Responsibilities:

  • Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform and Flashtalking etc.
  • Quality review of creative to ensuring technical Specs are met and ads appear properly in the desired formats
  • Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet
  • Execute ongoing campaign optimizations and adjustments
  • Analyse and understand the campaign brief thoroughly before executing any requests within defined SOP’s and procedures
  • Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions
  • Effectively communicate the technical information with wider team
  • Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder’s requirement.

Requirements:

  • 2 to 5 years of experience in handling digital media campaigns and technical support
  • Good understanding of ad techs like Google Campaign Manager, Ad Manager and Business Manager
  • Good Knowledge of digital marketing life cycle
  • Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues
  • Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc.
  • Good analytical skills and logical reasoning in managing daily deliverables
  • Strong written and verbal communication.


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