Senior Media Buyer

4 weeks ago


New Delhi, India Throttll Full time

We’re Hiring: Senior Media Buyer (Performance Focus | 4yrs+ Exp. )Throttllis looking for a results-driven and analyticalSenior Media Buyerto manage and scale our paid acquisition channels. Reporting to the Head of Performance Marketing, this full-timeremoterole requires a self-starter who can effectively manage and optimize multi-platform campaigns globally to achieve aggressive ROI and customer acquisition targets.Position DetailsPosition:Senior Media Buyer Location:In Office preferred, Remote applicants can also apply. Type:Full-Time (Immediate Joining Preferred) Salary:Highly CompetitiveKey ResponsibilitiesStrategy & Campaign Management Budget Ownership:Manage and optimize multi-million dollar annual budgets across performance channels includingGoogle Ads (Search/PMAX), Meta (Facebook/Instagram), and TikTok Ads . Campaign Lifecycle:Develop, launch, and meticulously manage paid media campaigns from initial setup and audience targeting to creative rotation and bidding strategy across global markets. A/B Testing:Design and execute structured tests (audience, creative, landing page, bidding strategy) to continuously improve key performance indicators (KPIs) such as CPA, ROAS, and LTV. Analysis & Optimization Performance Monitoring:Conduct deep-dive analysis on campaign data daily, identifying underperforming segments and quickly reallocating spend to maximize efficiency and scale. Creative Feedback:Work directly with the distributed Creative team to provide data-backed feedback on ad performance, guiding the development of high-converting assets. Tracking Fluency:Ensure flawless conversion tracking setup (including CAPI/Conversions API implementation) and leverage advanced attribution models to accurately measure channel effectiveness. Collaboration & Guidance Cross-Department Alignment:Partner with the Sales and CRM teams virtually to ensure seamless lead qualification, tracking, and post-conversion success is integrated into media buying strategy. Vendor Management:Manage platform representatives (e.g., Google/Meta account managers) to pilot new products, secure early access to betas, and maximize platform support. Reporting:Present complex performance data and strategic recommendations clearly and concisely to senior leadership and marketing stakeholders using virtual tools. RequirementsProven Experience:4+ yearsof hands-on experience in a dedicated performance marketing/media buying role, managing large-scale budgets across multiple ad platforms simultaneously.Technical Proficiency:Deep working knowledge of conversion tracking, pixel implementation, and the interplay between media platforms and analytics tools like Google Analytics 4 (GA4).Tool Mastery:Advanced proficiency withGoogle Ads, Meta Ads Manager, and Excel/Google Sheetsfor pivot tables, VLOOKUPs, and data modeling. Experience with platforms like Tableau or Looker is a plus.Analytical & Communication Skills:Exceptional quantitative analytical skills and the proven ability to translate complex media data into clear, actionable business insights and strategic plans in a remote setting.How to Apply How to Apply Apply Now: Send your CV to u@throttll.com WhatsApp your CV at: 9929152888


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