Offline Growth Manager

2 days ago

New Delhi, India Curefit Full time

Job Title: Offline growth manager: D2CJob Category: GrowthLocation: Bangalore HQOn-site YesExperience: 3-5 yearsFull-timeAbout Us:Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, fromthe house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and hasemerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging fromgroup workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products forthe everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle throughinnovative fitness solutions, enabled by technology.Job Summary:You will join the dynamic D2C 1P team, which contributes to 30% of the D2C business and is growing rapidly at 50% year-over-year. In this role, you will be responsible for planning, ideating, and executing offline growth initiatives and engagement activities on the ground to drive product growth. Your work will blend growth strategies, below-the-line (BTL) marketing, and engagement initiatives aimed at increasing cross-sell opportunities at our Cult centers. Additionally, you will identify and establish strategic partnerships to boost B2B sales and enhance on-ground product engagement, contributing to overall business expansion.Key Responsibilities:1. Ideating and executing engagement and sales plan in Cult centres2. Cracking strategic B2B partnership for D2C growth with offline partners3. Experimentation, tracking and scaling new ideas for BTL4. Programme management with multiple stakeholders for planning and execution5. Budget and ROI managementKey Competencies:1. 3-5 years work ex, preferable in offline growth and marketing roles2. KAM experience would also be valued3. Strong programme management skills4. Strong experiementation and scale up rigour

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