AppsForBharat - Associate Director - Brand & Communication

1 week ago

Bengaluru, India Appsforbharat Full time

Associate Director - Brand & Communication


We seek a Brand Marketer adept at crafting compelling narratives and driving brand awareness. The ideal candidate possesses creative flair, strategic acumen, and a keen understanding of consumer behaviour. They will spearhead initiatives to elevate brand visibility, foster engagement, and shape our brand's identity in the market.

What you'll do :

- Brand Strategy: Develop and implement comprehensive long-term brand strategies that align with the company's vision and business objectives. Collaborate cross-functionally to ensure brand consistency across all touchpoints.

- Brand communication: Oversee the creation of compelling and impactful communication that resonates with target audiences. Ensure content aligns with brand guidelines and effectively communicates key messages.

- Campaign Management: Plan, execute, and optimize brand campaigns to enhance brand visibility and engagement. Analyze campaign performance metrics and adjust strategies accordingly.

- Market Research: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize market insights to identify opportunities for brand differentiation and growth.

- Collaboration: Work closely with internal teams, including product, design, and communications, to ensure cohesive brand representation. Establish strong relationships with external partners and agencies.

- Budget Management: Manage and optimize marketing budgets on Social Media and Branded channels effectively, ensuring a strong return on investment.

- Culture: Foster a culture of creativity, innovation, and collaboration within the team. The

What you must posses :

- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

- Proven brand marketing experience of 6 to 10 years in the B2C/D2C brand.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication and interpersonal skills.

- Demonstrated success in developing and executing successful marketing campaigns.

- Ability to thrive in a fast-paced, dynamic environment.

(ref:iimjobs.com)

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