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Team Lead
4 weeks ago
Designation: Teamlead - Paid Media
Experience: 5 to 7 years
Job Location: Pune (Work from Office)
About Amura:
- Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India.
- The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.
Role In The Organization:
- Amura is looking for a Paid Media Lead with at least 5+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin Ads, Amazon Ads, Bing, etc.
- Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its Develop and execute comprehensive paid media strategies that align with client objectives and overall marketing goals.
- Ensure month-on-month improvement in performance to drive higher ROI
- Oversee the planning, execution, and optimization of paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Amazon, eCommerce, and others.
- Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Data/Tracking
- Collaborating with internal teams to drive the set goals holistically
- Utilize data-driven insights to continually refine and improve campaign performance.
- Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources and maximizing return on investment.
- Present campaign performance reports and insights to clients, maintaining strong client relationships.
- Stay abreast of industry trends, algorithm changes, and emerging technologies to continually optimize paid media efforts.
- Robust with the implementation of GTM, GA, Shopify, GA4 & CRM tools
- Knowledge of Media planning is an added advantage
- Revenue Mapping
- Able to map individual & team revenue in comparison to the media commissions/media spends handled
- Supporting in building frameworks to scale performance and ensuring implementation of SOP across the dept
- Able to drive a minimum team of 7 - 8 people
- Developing or coordinating strategies to work on max retentions on client portfolios
-Understanding client business objectives & providing solutions, being able to support BD & being involved in pitches
- Team Training & Client Facing
- Ensure training team in technical PPC, analytics & reporting frameworks
- Develop training calendars as per the skill set maps
- Derive OKRs for the team and ensure timely completion of the OKR to improve efficiency
- Interpersonal
- Self Driven & motivated
- Able to scale on the Job
- Able to deliver in crunch timeline with good multitasking skills
- Ability to prioritize work considering the intensity & effect of the same
- An Agency background is the most preferred
- Share with someone awesome
