B2B Content Strategist

7 days ago

Bengaluru, India Zensciences Business Solutions LLP Full time

- The Senior Content Writer is responsible for executing all written deliverables.

- The Senior Digital Content Writer will produce a wide range of content and copy, from strategy document, buyer personas, and positioning statements to blog posts, case studies, ebooks, white papers, webinar decks, landing pages, website copy, email copy, sales collateral and more.

- Project management skills are critical for this role.

- You need to be organized, methodic, and capable of keeping multiple projects ongoing at the same time.

While the role: exists primarily within the marketing team, it will also be required to contribute written materials for the content, product, sales and account management Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more

- Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar

- Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more

- Write clear marketing copy to promote our products/services

- Proofread and edit all content before publication and publish to HubSpot

- Build out strategic copy landing pages and website pages

- Submit work to Senior Director/editors for input, approval, and keywords for SEO

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Approve copy of content for social media from the marketing specialist

- Working with Product Marketing and Sales, identify customers' needs and gaps in our content and recommend new topics

- Ensure all-around consistency (style, fonts, images, and tone)

- Update website content and copy as needed including building landing pages

- Conduct media outreach when appropriate for public relations article placement

- Coordinate interview copy for media outlet requests for publication

(ref:iimjobs.com)

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