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Senior Product Manager
2 months ago
- Driving digital consumer experience for inhouse and customer products including web, mobile app, chatbot & whatsapp.
- Using digital measurement framework as a guide to build products and uncover optimization opportunities.
- Collaborate with internal, business and external stakeholders to ensure development and delivering of digital products.
- Optimization across digital touchpoints across properties for defined KPIs i.e. conversion rates, page views, installs.
- Digitizing experience by launching features & enhancing user experience.
- Driving digital KPIs through AB testing, Multivariate testing personalised features & products.
- Use analytics tool to effectively measure, analyse and quantify the impact of all products, features, use cases to educate relevant stakeholders.
- Monthly & quarterly reports of Competition benchmarking to discover and share findings with stakeholders.
- Collaborate with sales , customer care and commercial, revenue to improvise digital products/offerings.
- Work closely with the tech and design team to deliver product implementation
- Track, analyze & report a variety of traffic and usage data metrics to draw meaningful insights and create feature prioritization.
- Test new product features before they are implemented to ensure adherence to product specification.
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