Manager - Marketing

3 weeks ago

Mumbai, Maharashtra, India Foxberry Technologies Full time

Project Overview:

A large-scale digital platform is being launched by a government agency to enable citizens to access housing-related services online.

The platform includes features like scheme registration, grievance redressal, digital documentation, and service tracking.

The success of this platform depends on widespread citizen registration and adoption, especially across low-income, urban, and semi-urban populations.

Role Overview:

- The Registration Manager will be responsible for driving citizen awareness, outreach, and digital registration for the platform.

- The role involves planning and executing on-ground and digital campaigns, identifying high-priority registration zones, activating partnerships, and tracking registration growth.

Key Responsibilities:

Outreach Strategy & Planning:

- Design and implement a district-wise registration plan with monthly targets.

- Identify high-density, underserved, and scheme-relevant communities for outreach.

- Coordinate with local officials, housing societies, NGOs, SHGs, and field partners.

Citizen Awareness & Mobilization:

- Organize and execute awareness drives at the ward, community, and society level.

- Promote registrations through local events, kiosks, helpdesks, and mobile vans.

- Support the content and communication team in developing localized materials (leaflets, posters, explainers).

Digital Registration Activation:

- Ensure successful onboarding of citizens onto the mobile app and website.

- Guide field staff and volunteers in assisting citizens with the registration process.

- Facilitate training for digital volunteers and kiosk operators.

Monitoring & Reporting:

- Track daily/weekly/monthly registration performance.

- Identify and resolve challenges in field execution or platform onboarding.

- Share data-backed insights with the Project Manager and communication team.

Qualifications & Experience:

- 3+ years of experience in outreach, community mobilization, field operations, or registration campaigns.

- Prior experience with e-governance, social impact projects, or digital public platforms is preferred.

- Experience coordinating field teams, vendors, and local institutions.

Skills Required:.

- Strong planning and field execution skills.

- Excellent communication in Marathi, Hindi, and English.

- Familiarity with digital platforms and mobile registration flows.

- Ability to mobilize communities and build trust.

- Basic understanding of reporting tools (Excel, Google Sheets, dashboards).

- Coordination and relationship management with internal teams and external partners.

- The ideal candidate will be responsible for creating and executing our marketing strategy.

- You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

- You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities:

- Define and execute the marketing and communication activities according to our marketing plan.

- Coordinate all marketing activities to generate leads.

- Collaborate with other teams to promote offerings.

- Inform clients and prospects of products and services through creative marketing strategies.

- Track performance of all marketing campaigns.

Qualifications:

Bachelor's degree or equivalent experience.

3+ years' experience in marketing.

Ability to multi-task.

Strong verbal, written, and organizational skills

(ref:iimjobs.com)

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