Google Ads

3 weeks ago

New Delhi, India YALAVARTHI SOFTWARE SOLUTIONS PRIVATE LIMITED Full time

We’re looking for a Google Ads Specialist experienced in App Campaigns (UAC) to manage and optimize paid user-acquisition campaigns for our mobile apps across global markets.You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI.Key Responsibilities:- Plan, create, and optimize Google App Campaigns (UAC) for Android apps. - Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals. - Analyze campaign data to identify user behavior trends and optimize performance. - Coordinate with design and product teams to improve creative assets and landing experiences. - Run A/B tests for ad copy, targeting, and creative variations. - Work with Firebase, Play Console, and Google Analytics for data-driven insights.Requirements:- Minimum 1 year of experience managing Google App Campaigns (AdWords). - Strong understanding of mobile attribution and conversion tracking. - Familiarity with Firebase, MMPs (AppsFlyer / Adjust), and Google Analytics for Firebase. - Proven success in scaling installs or lowering CPI in app-based campaigns. - Analytical mindset with good Excel / data-visualization skills.Good to Have:- Experience with Facebook Ads / Meta campaigns for app promotion. - Understanding of ASO (App Store Optimization). - Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.).How to Apply:Send your resume and portfolio (campaign screenshots or case studies) to info@hangoverstudios.com

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