Head of Marketing

1 week ago

Ahmedabad, India TIGI HR ® Full time

Title: Head of Marketing (Chief Level)

Location: Ahmedabad (On-Site)

Experience: 8+ years

LOCAL CANDIDATES PREFERRED


Key Responsibilities:

● Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and generate leads.

● Plan and execute digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.

● Manage the company's social media accounts and develop engaging content to build a strong online presence.

● Collaborate with the creative team to develop marketing collateral, including brochures, flyers, and advertisements.

● Analyze marketing data and metrics to identify trends and insights, and optimize marketing campaigns for maximum effectiveness.

● Monitor and report on the performance of marketing campaigns, providing regular updates to management on key metrics and KPIs.

● Stay up-to-date with the latest trends and best practices in marketing and digital technologies, and implement innovative strategies to stay ahead of the competition.

● Coordinate with sales teams to ensure alignment of marketing efforts with sales objectives and targets.

● Manage relationships with external vendors, agencies, and partners to execute marketing initiatives effectively.

● Assist in the development of the annual marketing budget and track expenses to ensure adherence to budgetary constraints.


Qualifications:

● Bachelor's degree in Marketing, Business Administration, or a related field.

● Proven experience in developing and implementing successful marketing strategies in a similar role, preferably within technology, retail, healthcare industries.

● Strong understanding of digital marketing channels and techniques, including SEO, PPC, social media, and email marketing.

● Excellent analytical skills with the ability to interpret marketing data and metrics to drive decision-making.

● Creative thinker with a passion for innovation and staying ahead of industry trends.

● Strong project management skills with the ability to manage multiple tasks and deadlines effectively.

● Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.

● Results-oriented mindset with a focus on driving measurable outcomes and ROI.

● Proficiency in marketing software and tools, including Google Analytics, CRM systems, and marketing automation platforms.

● Experience managing a marketing team or leading cross-functional projects is a plus.

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