Social Media and Digital Marketing Executive

4 weeks ago


Coimbatore, India Beaconcept.Official Full time

Job Description:

Beaconcept is a startup digital innovation company based in Kolkata, specializing in branding, web development, and digital marketing. At Beaconcept, we strive to transform ideas into measurable successes, enhance digital presence, and create unforgettable brand experiences. We are seeking a dynamic and experienced Social Media and Digital Marketing Executive to join our team.


Location: Kolkata

Type: Full-time

Start Date: Immediate


Key Responsibilities:

  • Digital Marketing Strategy: Design and manage all digital marketing initiatives, including marketing databases, email marketing, and display advertising campaigns.
  • Campaign Management: Develop and monitor budgets for all marketing campaigns, ensuring cost-effective delivery and adherence to timelines.
  • Social Media Management: Plan, execute, and manage our presence on social media platforms such as Instagram, Facebook, Twitter, and YouTube, with a focus on growing and engaging our audience.
  • Performance Reporting: Prepare accurate and insightful reports on the overall performance of marketing campaigns, providing key metrics and insights.
  • Campaign Execution: Oversee and manage digital marketing projects, including contests, giveaways, SMS, and email-based marketing campaigns.
  • e-Commerce Operations: Manage and optimize e-commerce operations across platforms such as Indiamart, Amazon, Flipkart, and cataloging and product listing.


Requirements:

  • Proven experience in social media and digital marketing, particularly in running successful inorganic ads and outreach campaigns.
  • Experience with e-commerce operations including cataloging and product listing on platforms like Indiamart, Amazon, Flipkart, etc.
  • Strong analytical skills with the ability to prepare and interpret performance reports.
  • Knowledge of current digital marketing trends and technologies.
  • Ability to work collaboratively in a team environment and contribute to brainstorming sessions.
  • Excellent communication and interpersonal skills.
  • Bachelor's degree in Marketing, Business, or a related field.

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