Marketing Content Specialist

2 weeks ago

Hyderabad, India White Cloud Brands Full time

About us

White Cloud Brands LLP is a strategic brand consulting and services firm based in Hyderabad. Founded in 2011, we have worked with over 100 leading brands in sectors such as FMCG, manufacturing, education, startups, BPO, technology, Government & others. We help businesses make the most of opportunities in a changing world by building enduring brands that people love to connect and engage with. Know more at www.whitecloudbrands.com.


About the role

We are looking for a Marketing Content Specialist with 1-3 years of experience to take full responsibility of content creation for clients as well as our brand. Our ideal candidate is a creative marketing professional with a strong foundation in writing. Prior experience in the content creation process (from strategy to execution) is a must. You should be skilled at writing content for diverse sectors, brands, requirements, and formats. Strong interpersonal and communication skills to effectively coordinate with clients, colleagues, and partners, are a must.


This is an in-office role (5 days a week). Early applicants and immediate joiners will be given preference.


Responsibilities

  • Undertake content marketing initiatives to achieve business targets
  • Interact with clients to create campaign plans, source briefs, and deliver work on time
  • Collaborate with our leadership, content, and design teams to produce great work
  • Conduct online research on the client’s business, sector, competition, and customers
  • Take complete responsibility for content creation, developing content strategies, executing marketing campaigns, and analyzing campaign performance
  • Write high-quality content for websites, brochures, social media posts, videos, landing pages, web banners, case studies, newsletters, blogs, presentations, etc.
  • Edit, proofread, and improve content to create engaging, error-free work
  • Create and manage the editorial calendar/workflows, and maintain project trackers
  • Post content on social media platforms, using relevant tags and hashtags
  • Stay up to date with industry trends, emerging technologies, and current events to generate relevant and engaging content ideas


Skills/Qualifications

  • Bachelor’s degree (in commerce, marketing, business management, or journalism & mass comm.); an MBA degree is preferable
  • 1-3 years’ experience in marketing content-writing
  • Strong marketing and communications mindset, with the ability to address business goals through strategic campaigns & initiatives
  • Experience working in a marketing agency or with multiple clients simultaneously
  • Superior written and spoken communication skills in English
  • Ability to write both long-form and short-form content in an engaging style
  • Proficient computer skills, including MS-Office Suite (Word, PPT, Excel)
  • Familiarity with keyword placement and SEO writing
  • Comfort using AI-enabled tools/models to enhance efficiency, productivity & accuracy
  • Excellent understanding of social media platforms (best practices, optimization techniques, etc.)


You will love working with us if:

  • You are quality-focused and believe in doing it right the first-time
  • You are versatile, and enjoy writing different kinds of content
  • You are confident, yet, open-minded and keen to learn
  • You are a natural team player, but can also work independently on projects
  • You are disciplined, responsible and take complete ownership for deliverables


Most importantly, we value people with strong ethics. Humility, integrity, positivity and teamwork are hallmarks of our team. Those who believe in these values can look forward to building a long, successful career with us.


In your resume/application, please mention your current CTC.

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