Head – Growth Marketing

24 hours ago

New Delhi, India IndusInd Bank Full time

About the Role:The Growth Marketing Head will lead the bank’s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She/He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.Job Responsibilities:Growth Strategy & Leadership- Develop and execute bank’s growth marketing strategy aligned with the bank’s overall business goals. - Identify, prioritize and optimize customer acquisition and retention channels. - Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies - Own the growth marketing budget- Optimize ROI across campaigns and initiatives - Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategyCustomer Acquisition and Activation- Drive digital acquisition, activation, retention and monitor competition. - Lead Performance marketing efforts across paid, organic and referral channels (eg Google Ads, Meta, LinkedIn, SEO, GEO, ASO and Affiliates) - Develop segmented acquisition campaigns for different customer personas to create and maintain high levels of customer interaction - Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics - Optimize lead scoring, CRM workflows and automation systems for conversion efficiency. - Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where requiredRetention and Engagement- Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities - Design and execute personalized lifecycle programs (email, push notifications, in-app communication) to increase engagement. - Define and manage key business events for campaign targeting and retargeting. - Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimization) - Develop loyalty and referral programsEducation, Work Experience, Key Skill Set Requirements:- MBA from a Tier 1 / Tier 2 Business School - 14-18 years of proven experience in growth marketing, digital marketing or performance marketing with significant focus on financial services, fintech or consumer tech - Demonstrable experience in designing and implementing successful digital marketing campaigns - Strong analytical and data driven decision making skills; proficiency with performance analytics and attribution. - Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software - Strong leadership, communication and stakeholder management skills.

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