Senior Specialist

1 week ago

Ahmedabad, India Magneto IT Solutions Full time

Description:- Strategy & Ownership: Develop and own end-to-end email/SMS marketing strategies for multiple e-commerce clients.- Advanced Automation: Design, build, and optimize complex automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back) and segmentation models.- Execution & Deliverability: Execute campaigns, manage deliverability, and ensure compliance (GDPR, CAN-SPAM).- Data & Optimization: Lead rigorous A/B testing and provide data-driven, actionable insights to clients and internal teams to continuously boost performance metrics (ROI, CLV, open/click rates).- Client Management: Present performance reports and strategic roadmaps to senior client 5+ years of direct experience in E-commerce Email Marketing, preferably within an agency.- Expert proficiency with a major E-commerce ESP like Klaviyo (highly preferred), Brevo and Mailchimp.- Proven track record of success in driving measurable e-commerce revenue (not just lead generation).- Strong analytical skills and the ability to interpret data into a clear strategic direction.Required Skills:- Email Marketing- Ecommerce- A/B Testing- Campaign Management- Copywriting Skills- Email Design fundamentals- Marketing Automation- Email Personalization- List Building and Hygiene- Data Analysis and Optimization- Protection and Privacy Compliance (ref:iimjobs.com)

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