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Assistant Brand Manager

1 month ago

Jodhpur, Rajasthan, India The Sleep Company Full time

Job Summary

As an Assistant Brand Manager, you will play a key role in brand building, marketing campaigns, and product development. You will collaborate with cross-functional teams to enhance brand awareness, develop innovative sleep products, and drive business growth. This role requires creativity, strategic thinking, and strong project management skills.

Key Responsibilities

Brand Strategy & Marketing Execution

  • Assist in developing and executing brand strategies to drive awareness, engagement, and customer loyalty.
  • Support 360-degree marketing campaigns across digital, offline, and retail channels.
  • Ensure brand consistency in advertising, packaging, content, and communications.
  • Work with creative teams to develop compelling brand content for social media, websites, and ad campaigns.

New Product Development (NPD) & Innovation

  • Manage end-to-end product development, from concept to launch, ensuring alignment with brand vision.
  • Conduct market research to identify gaps, emerging trends, and consumer needs.
  • Collaborate with R&D, design, and manufacturing teams for product innovation.
  • Oversee packaging development, pricing strategies, and go-to-market execution.
  • Track product performance post-launch and drive continuous improvements.

Consumer Insights & Market Analysis

  • Conduct competitor analysis and consumer research to gain actionable insights.
  • Monitor sales performance, digital metrics, and customer feedback to refine brand strategies.
  • Identify growth opportunities based on industry trends and innovation.

Project Management & Cross-Functional Coordination

  • Manage project timelines, budgets, and execution across multiple initiatives.
  • Coordinate with sales, e-commerce, supply chain, and creative teams for smooth execution.
  • Work with external agencies and vendors for marketing, packaging, and product development.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Product Management, or a related field.
  • 2+ years of experience in brand management, marketing, or product development (consumer goods, sleep, or wellness industry preferred).
  • Strong knowledge of product development, branding, and consumer research.
  • Excellent analytical, project management, and communication skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • Proficiency in digital marketing, analytics tools, and market research platforms.
  • Passion for innovation, consumer brands, and the sleep industry.