Rubick.ai - Marketplace Organic Growth Manager/Search Engine Optimization/AEO & Visibility Specialist

7 days ago

Bengaluru, India Rubick.ai Full time

e are seeking a performance-oriented professional responsible for increasing organic visibility and traffic to brand listings on eCommerce marketplaces such as Amazon, Flipkart, Myntra, Nykaa, and others. The role involves deep expertise in marketplace SEO, content optimization, and conversion improvement, ensuring that brand products rank higher and attract qualified shoppers without paid advertising.Key Responsibilities:1. Marketplace SEO & Discoverability-Develop and implement SEO strategies for marketplace platforms to boost organic visibility and keyword rankings.-Conduct keyword research using marketplace tools (e., Amazon Brand Analytics/A9, Flipkart Search Insights) to identify high-volume and high-conversion search terms.-Optimize titles, bullet points, descriptions, and backend keywords for better ranking and click-through rates. Product Content Optimization-Ensure product pages (PDPs) have high-quality, keyword-rich content, accurate attributes, and enhanced A+ / rich content for better engagement.-Work with design and content teams to improve images, infographics, and comparison charts that drive organic conversions.-Maintain brand tone and consistency across listings and categories. Category & Competitor Analysis-Track category trends, algorithm changes, and competitor ranking movements to identify optimization opportunities.-Benchmark keyword performance and content effectiveness against competitors.-Identify gaps in catalog or assortment that impact organic visibility. Review & Conversion Enhancement-Improve organic ranking signals by increasing product reviews, ratings, and engagement metrics through ethical and platform-compliant methods.-Collaborate with customer success and operations teams to enhance fulfillment, delivery speed, and return metrics, which impact ranking algorithms. Analytics & Reporting-Track and report weekly metrics including organic traffic, keyword positions, and conversion rates.-Analyze performance by SKU, category, and platform to drive continuous improvement.-Share actionable insights with brand, content, and merchandising years of experience in eCommerce SEO, marketplace management, or content optimization.-Strong understanding of Amazon, Flipkart, Myntra, and Nykaa ranking algorithms and search behavior.-Proficiency in Excel, Google Sheets, and marketplace analytics dashboards.-Experience with SEO or marketplace tools (Helium10, DataHawk, SellerApp, Scout Etc.) preferred.Preferred Skills:-Strong analytical and problem-solving mindset.-Experience managing large catalogs across multiple marketplaces.-Excellent written communication and keyword strategy skills.-Up-to-date with marketplace algorithm and content trends.Key KPIs:-Growth in organic traffic and product visibility.-Improved keyword ranking for top SKUs.-Increase in organic conversion rate.-Improvement in organic share of total sales.-Higher average review ratings and engagement metrics- - (ref:iimjobs.com)

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