AVP- Digital Buying

3 weeks ago

Gurgaon, Haryana, India Publicis Groupe Full time

About Publicismedia

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

Publicis Media is looking for Digital Trading candidate someone with a strong digital background, who can take charge of media buying activities on assigned accounts and help drive our overall trading culture. Guide designated client teams in trading strategy; approve media plans and key tactics; work with leadership teams to support key negotiations; provide and solicit market input and build/maintain productive relationships with key partners

Job Responsibility:

  • Leading all supply/publisher deals and ensuring cost benefits to Agency & in-turn to the client eventually
  • Digital Trading – Handling large buys and media trading.
  • New business pitches with agencies and showcasing value via Publicis Media'sbuying efficiencies across digital channels & properties
  • Leading negotiation and Pricing for all clients including rates, executions, delivery, Value adds and Postcampaign analysis.
  • Handling digital arena across multiple markets with an emphasis on buying and negotiation
  • Working on all aspects of digital media including Display, Search, Social, Mobile, Video, Programmatic, Data etc.
  • Helping roll out new digital businesses
  • Execute the establish Digital Trading strategy for agency
  • Ensuring all key KPI's like Deal making for clients, Client pricing, Inflation control, demand generation are implemented successfully
  • Syncing up with agencies to ensure all client level buying KPI's are successfully delivered
  • To Ensure setting up systems to monitor effective strategy/campaign implementation
  • Troubleshooting and negotiation support with the agencies to ensure the continued success and excellence of strategies
  • Dealing with local media owner connections
  • Achieve best results from our media vendor partners actively work with agencies and partners to work on pricing for clients & brands
  • Working with cross functional team on agency buys
  • Actively participate in client presentations, meetings and company committees

Competencies:

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • 3+ years experience in Digital Investment/Trading/Acquisition (agency experience an asset)
  • · Comfortable working with budgets and numbers
  • · Exceptional organizational, mentoring and presentation skills, multi-tasking capabilities and detail oriented
  • · Knowledge of the current marketplace and competitive landscape
  • Innovative thinker
  • Good communication skills, written & spoken both, in case person has to deal with global & regional teams
  • Should be able to build good relations with media vendors
  • Should be able to benchmark rate & provide business logic to back it
  • Should be updated with current digital media trends & industry reports
  • Understanding of Adtech & its implication on media investment is an added advantage
  • We consider ComScore as base for evaluation, should have an understanding of the tool
  • Should be able to work on pitch submissions

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