Email Marketing Manager

3 weeks ago

New Delhi, India Silvermine Group Full time

Position Overview:The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.Key Responsibilities:- Campaign Strategy and Execution: - Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies. - Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions. - Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration. - Audience Segmentation & Personalization: - Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement. - Implement personalization strategies within email campaigns to increase open and conversion rates. - Optimization & Reporting: - Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement. - Track and analyze email performance metrics, providing insights and recommendations to enhance performance. - Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement. - Automation and Workflow Management: - Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences. - Create and manage automated workflows that improve the customer journey from awareness to loyalty. - Compliance and List Management: - Maintain and manage a clean and engaged subscriber database. - Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required. - Collaboration and Cross-Functional Support: - Collaborate with sales, customer service, and product teams to align messaging and promote new features and services. - Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.Requirements:- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field. - 8+ years of experience in email marketing, with a strong portfolio of successful campaigns. - Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations. - Strong analytical skills and the ability to interpret data to make informed decisions. - Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights. - Excellent written and verbal communication skills, with a keen eye for detail. - Knowledge of email compliance regulations, including CAN-SPAM and GDPR.Preferred Skills:- Experience with HTML/CSS for email templates. - Knowledge of other CRM platforms or marketing automation tools. - Strong understanding of digital marketing and customer lifecycle.

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