Senior Executive, Ad Operations

6 days ago

Hyderabad, India AdRefresh Full time

Senior Executive, Ad Operations 

 

Job description: 

AdRefresh is seeking a full-time Ad Operations Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup. 

  

Job Responsibilities: 

  • Develop and oversee the strategy, execution, optimization, and reporting of paid media within the Digital Marketing unit. 
  • Maintain control over daily, weekly, and monthly budgets for paid media initiatives. 
  • Monitor and optimize key performance indicators (KPIs) for digital campaigns. 
  • Conduct and implement A/B tests to achieve predefined objectives. 
  • Propose communication strategies based on campaign data, including KPIs, demographics, geography, and device usage. 
  • Present and effectively communicate the strategy and outcomes of paid media campaigns in relevant committees. 

  

Requirements: 

  • Up to 1-2 years of proven experience in paid social media and paid search management. 
  • In-depth knowledge of social media platforms, advertising formats, and search engine marketing. 
  • Experience with social media analytics tools and search engine advertising platforms. 
  • Preferred hands-on experience on tools like Google Ads, SA360, Meta and Ads platforms. 
  • Having experience on DV360 and CM360 would be added advantage. 
  • Detail-oriented with excellent organizational and project management skills. 
  • Creative mindset with the ability to think outside the box. 
  • Strong communication and collaboration skills. 
  • Ability to thrive in a fast-paced, dynamic environment. 
  • Willing to work in multiple shifts. 

 

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