Marketing Content Manager

3 weeks ago

Ahmedabad, Gujarat, India 11Wizards Full time

About Us 11Wizards delivers a data-driven fantasy cricket team prediction platform that transforms how players win and operators grow. Our proprietary algorithms help users generate winning lineups fast, increasing their chances of success and saving them time. And our market-leading fantasy contest aggregation platform - bringing together the hottest contests from India's leading fantasy cricket apps - enables fantasy apps to connect with hundreds of thousands of high-intent users in one platform. Founded by cricket analytics and technology specialists, we combine deep sporting expertise with cutting-edge technology and best-in-class product design to empower our users to create smart fantasy cricket teams fast. Our mobile app has put the power of predictive analytics in users' hands across India, empowering them to generate over 80 million fantasy cricket teams for thousands of the biggest limited-over cricket matches from leagues and tournaments worldwide. Our Values At 11Wizards, we believe in creating a culture of belonging and collaboration. We welcome and respect diversity in our interactions with customers, partners, and colleagues. We also believe in innovation and tackling challenges in new ways. We trust data to guide us in the right direction and strive to create fun and rewarding experiences for our customers, partners, and each other within the company. The Role As a content marketing manager, you will lead the content strategy for the brand "11Wizards" across owned and third-party channels. You will be responsible for growing the brand reach and engagement. Develop and execute content creation strategies for social media platforms, website, app stores, creative ads, and PR Craft compelling content based on a deep understanding of target audience personas, utilising data-driven insights to generate incremental reach Manage and oversee day-to-day social media and SEO/ASO operations with the agency partners Take charge of content calendars and schedules to ensure punctual delivery with consistent and impactful messaging Collaborate seamlessly with cross-functional teams, including designers, writers, multimedia producers, and agency partners Keep an eye on the Indian fantasy scene & the apps in related categories and digital media channels to draw insights from industry trends, competitors, and relevant conversations Foster community engagement by promptly responding to comments and messages on social media platforms Conduct thorough analysis and reporting of social media performance metrics to inform future strategies and optimise outcomes Stay abreast of the latest trends and best practices in digital & social media marketing, adapting strategies accordingly to maintain a strong brand presence Adept at creating nurturing and growing communities with video, audio, and text content If you're a self-starter excited about being part of a team that is pushing boundaries and driving innovation, this is the perfect opportunity for you. Join us and be a part of building something extraordinary Your Skills & Experience To be successful in this role, you should have: Bachelor's degree in Marketing, Communications, or a related field with a background in content development 4 - 6 years of proven experience as a Digital Media content writer or in a similar role. Strong understanding of social media platforms, algorithms, and best practices. Excellent written and verbal communication skills – especially in English and Hindi. Creative mindset with the ability to develop and execute engaging content. Well-versed with Social media management, listening, and reporting tools Experience is collaborating with designers and agency partners Experience in designing and implementing influencer outreach programs Experience in day-to-day operations for social media accounts Passion for cricket and other sports would be a plus. Ability to work both independently and collaboratively in a team environment. Remote working experience What we offer As an 11Wizards employee, you'll be part of a diverse and dynamic team of individuals from all over the world, and enjoy a range of benefits and perks, including: Competitive salary and benefits package Long-term bonus plan linked to company milestones Flexibility to work from the location of your choice Flexible schedule that works best for you 33 days holiday each year Training and professional development budget Physical and mental well-being budget Use of high-spec company hardware to support effective remote working Travel to team-building events and company retreats An immediate start is available for the right individual.

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