Marketing Manager

2 weeks ago


Ahmedabad, Gujarat, India Tesk Training Consultancy Full time

Job Profile : Marketing Manager

Location : Ahmedabad

No. of Vacancy : 01

Qualification : Bachelors/Masters degree in Marketing, Business Administration

Experience : 3-8 Years

Salary : 60K - 90K CTC Per Month

Joining : Immediate

Job Summary:

The Marketing Manager will be responsible for formulating and executing integrated marketing strategies, conducting market research, managing brand positioning, overseeing partnership marketing, and enhancing client insights. This role requires a blend of analytical, strategic, and creative skills to develop compelling marketing initiatives that drive brand awareness, customer engagement, and business growth.

Key Responsibilities:

1. Market Research & Client Insights

  • Conduct in-depth market research on industry trends, competitor analysis, and pricing strategies.
  • Identify data-driven insights by analyzing customer buying behavior, motivations, preferences, and market needs.
  • Monitor sales data, digital marketing dashboards, and customer feedback to refine marketing strategies.
  • Develop and present comprehensive reports on market trends, competitor positioning, and customer behavior.

2. Integrated Marketing & Communications (IMC) Strategy

  • Develop and implement an Integrated Marketing Communications (IMC) strategy aligned with business objectives.
  • Advise on IMC strategies for specific product and service lines.
  • Monitor emerging trends and update IMC strategies accordingly.
  • Define KPIs to measure the effectiveness of IMC campaigns.
  • Forecast and manage marketing budgets and resources efficiently.

3. Brand & Content Strategy Development

  • Develop content strategies tailored to specific target audiences.
  • Create compelling brand messaging, taglines, and marketing campaign slogans.
  • Conduct editorial reviews to ensure consistency in brand language and tone.
  • Stay updated on competitor strategies and industry developments to enhance content relevance.

4. Digital & Traditional Marketing Execution

  • Oversee media planning, content creation, and advertising strategies across multiple platforms.
  • Optimize digital marketing efforts, including SEO, SEM, and social media campaigns.
  • Identify potential traditional and digital media channels for enhanced brand reach.
  • Track marketing campaign performance and recommend improvements.

5. Partnership & Collaboration Management

  • Identify and establish strategic partnerships with key industry players.
  • Negotiate and manage partnerships to drive revenue and brand visibility.
  • Resolve conflicts arising from partnerships or contracts.
  • Track partner performance and suggest optimization strategies.

6. Product Development & Enhancement

  • Collaborate with product and technology teams to ideate and test new or enhanced products.
  • Gather feedback from industry partners and market testing for product improvement.
  • Organize and analyze feedback from customers and stakeholders to refine product offerings.

7. Team & Performance Management

  • Develop and mentor team members through training, coaching, and career development initiatives.
  • Drive performance management in accordance with company policies.
  • Allocate tasks effectively, ensuring timely execution of marketing initiatives.
  • Foster a collaborative and high-performance team culture.

8. User Experience & Customer Engagement

  • Analyze user feedback and propose strategies to enhance customer experience.
  • Develop customer satisfaction metrics and track customer loyalty trends.
  • Optimize interactions between customers and products to improve engagement and retention.

9. Self-Branding & Leadership

  • Serve as a role model for marketing professionals.
  • Maintain professional communication with internal and external stakeholders.
  • Demonstrate strong decision-making skills in high-pressure environments.
  • Promote a culture of continuous learning and professional development within the team.

Qualifications & Skills Required:

  • Bachelors/Masters degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing management, digital marketing, and brand strategy.
  • Strong analytical and data-driven decision-making skills.
  • Expertise in IMC, content strategy, and campaign execution.
  • Experience in market research, competitive analysis, and customer insights.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Ability to work in a fast-paced, high-pressure environment with multiple stakeholders.
  • Proficiency in marketing automation tools, digital analytics, and CRM platforms.

Preferred Competencies:

  • Knowledge of emerging marketing trends and digital transformation.
  • Ability to manage cross-functional teams and collaborate with external partners.
  • Strong leadership and problem-solving skills.
  • Experience in partnership marketing and vendor relationship management.
  • Adaptability to changing market demands and business needs.


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