Manager - Marketing

3 weeks ago

Ahmedabad, Gujarat, India Yudiz Solutions Full time

Overview:

- As a Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

- You will lead a dynamic marketing team, collaborate cross-functionally, and leverage your expertise to create impactful campaigns. The successful candidate will possess a strategic mindset, excellent communication skills, and a proven track record in developing and implementing successful marketing Planning:

- Develop and implement comprehensive marketing strategies aligned with overall business objectives. Conduct market research to identify trends, customer needs, and competitive landscape. Analyze data and metrics to evaluate the effectiveness of marketing campaigns.

- Campaign Management: Lead the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional, etc.). Develop compelling and creative content to engage target audiences.

- Collaborate with creative teams to ensure consistent brand messaging.

- Team Leadership: Manage and mentor a team of marketing professionals. Set clear goals and objectives, and provide guidance to achieve them. Foster a collaborative and innovative team culture.

- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenses and ROI to optimize budget allocation.

- Cross-Functional Collaboration: Collaborate with sales, product development, and other departments to align marketing strategies with overall business goals.

- Ensure seamless communication and cooperation across teams.

- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.

- Stay updated on digital marketing trends and implement best practices.

- Brand Management: Uphold and strengthen the brand identity across all marketing channels. Implement and enforce brand guidelines.

- Performance Analysis: Track and analyze key performance indicators (KPIs) to measure the success of marketing initiatives. Provide regular reports to leadership, highlighting insights and areas for Bachelor's degree in Marketing, Business, or related field (Master's degree is a plus). Proven experience as a Marketing Manager or in a similar role.

- Strong understanding of marketing principles, trends, and technologies.

- Excellent leadership and team management skills.

- Exceptional written and verbal communication skills.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Proficient in marketing software and tools.

- Creative thinker with the ability to develop innovative marketing strategies.

Note: This job description is a general outline of responsibilities and qualifications for the role of a Marketing Manager. Specific duties and qualifications may vary depending on the organization and industry.

(ref:iimjobs.com)

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