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Product Marketing Manager

3 months ago

Hyderabad, India Saras Analytics Full time

About Saras Analytics

We are an ecommerce focused end to end data analytics firm assisting enterprises & brands in

data driven decision making to maximize business value. Our suite of work spans extraction,

transformation, visualization & analysis of data delivered via industry leading products,

solutions & services. Our flagship product is Daton, an ETL tool. We have now ventured into

building exciting ease of use data visualization solutions on top of Daton. And lastly, we have

a world class data team which understands the story the numbers are telling and articulate the

same to CXOs thereby creating value.


Where we are Today

We are a boot strapped, profitable & fast growing (2x y-o-y) startup with old school value

systems. We play in a very exciting space which is intersection of data analytics &

ecommerce both of which are game changers. Today, the global economy faces headwinds

forcing companies to downsize, outsource & offshore creating strong tail winds for us. We

are an employee first company valuing talent & encouraging talent and live by those values at

all stages of our work without comprising on the value we create for our customers. We strive

to make Saras a career and not a job for talented folks who have chosen to work with us.


The Role

The Engagement Manager is the pivot of our consulting business by owning the P&L for a

set (or multiple set of accounts) driving analytics-based decision making among our

customers. The role calls upon diverse skill sets and is at the intersection exemplary thought

leadership and efficient project management at a fundamental and is key to accelerate the

revenue growth of the firm.


Key Responsibilities


∙Market Research: Conduct market research to understand industry trends, competitive

landscape, and customer needs. Gather and analyse data to identify opportunities for

product differentiation and market positioning.

∙Buyer Personas: Develop detailed buyer personas to understand the target audience

and their pain points. Tailor messaging and positioning strategies based on the

specific needs and preferences of different customer segments.

∙Messaging and Positioning: Craft compelling and differentiated messaging that

clearly communicates the value proposition of the product. Define and refine the

product positioning to effectively resonate with the target audience.

∙Go-to-Market (GTM) Strategy: Collaborate with cross-functional teams to develop

and execute go-to-market plans for new product launches and feature releases. Ensure

alignment between product, sales, and marketing teams for a cohesive market entry.

∙Sales Enablement: Provide sales teams with the necessary tools, resources, and

training to effectively communicate the value of the product. Develop sales collateral,

presentations, and other materials that align with the product messaging.

∙Content Creation: Create and manage content assets such as whitepapers, case studies,

blog posts, and product documentation. Develop content that educates and engages

the target audience at different stages of the buyer's journey.

∙Product Positioning: Develop and maintain a deep understanding of the product's

features, capabilities, and benefits. Ensure consistent and accurate product positioning

across all marketing and sales channels.

∙Competitive Analysis: Monitor and analyse the activities of competitors in the market.

Provide insights into competitive strengths and weaknesses to inform product strategy

and positioning.

∙Collaboration with Product Management: Work closely with product management to

understand product roadmaps, feature updates, and upcoming releases. Translate

technical details into customer-facing messaging that highlights the product's benefits.

∙Feedback Loops: Establish feedback loops between sales, marketing, and product

teams to gather insights from the field. Use feedback to iterate on messaging,

positioning, and overall marketing strategies.

∙Customer Journey Mapping: Map the customer journey to understand touchpoints and

opportunities for marketing and sales engagement. Develop strategies to nurture leads

and drive conversions at each stage of the customer journey.


Relevant Background

∙MBA grads from Tier 1 colleges with 2+ years of experience in the field of business

analysis or marketing, 2+ years of experience at product startups, 3-5 years of relevant

experience in product marketing, preferably in a B2B SaaS environment.

∙People with 5+ years of experience running a start-up or owning P&L at a startup /

business i.e., ex-founders; head of growth; head of operations, etc.

∙Proven ability to work collaboratively with cross-functional teams, including product

management, sales, and customer success.

∙Basic analytics skills to measure and analyse marketing campaign performance.

∙Ability to adapt to a dynamic and fast-paced environment.

∙Proven ability to think strategically and contribute to the development of overall

marketing and product strategies.

∙Experience in developing and leveraging customer advocacy programs.

∙Proficiency in content creation, including writing and editing skills for various

formats (whitepapers, blog posts, case studies).

∙Experience leading go-to-market strategies for new product launches and feature

releases.

∙Experience in customer journey mapping and implementing strategies for each stage

of the customer lifecycle.