Senior Performance Marketing Specialist

3 weeks ago

Mumbai, India Lorien Finance Full time

Senior Performance Marketing Specialist

Location: Mumbai

Experience: 5–7 years

Industry: Fintech / Edtech / AI

Type: Full-time | Immediate Joining Preferred


About Lorien Finance

Lorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility tools into one seamless platform.

We’re not just a lender. We’re reimagining the student journey—from discovery to departure—with embedded finance, AI-driven advising, and an end-to-end support stack that helps students confidently navigate studying abroad.

Backed by Global VCs, Lorien exists to make global education accessible, affordable, and empowering for millions of underserved students.


Role Summary

We’re looking for a Senior Performance Marketing Specialist who thrives at the intersection of execution and optimization. You’ll lead our paid acquisition strategy across Google, Meta, Taboola, Bing, and other digital channels—and own campaign setup, optimization, attribution, and reporting from end to end.

You’ve already run multi-channel paid campaigns, managed budgets, hit CAC targets, and worked cross-functionally with design, ops, and product teams. Now you’re ready to apply that expertise in a high-ownership role at a mission-led startup.


What You’ll Do

  • Plan, launch, and optimize paid campaigns across:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (FB/IG)
  • Taboola, Bing, and other CPL-focused channels
  • Build and manage performance dashboards to track CAC, CVR, CPL, ROAS
  • Structure and run A/B and multivariate tests on creatives, copy, landing pages, bidding strategies
  • Collaborate with product/design to build effective ad flows and audience targeting
  • Work closely with CRM and ops to ensure funnel consistency from lead → loan sanctioned
  • Monitor budgets, pacing, attribution windows, and cross-platform performance
  • Report weekly on performance trends, insights, and optimization actions
  • Stay ahead of platform policy updates (especially financial services ad restrictions)


You Should Have

  • 5–7 years of performance marketing experience across Google and Meta
  • Demonstrated ability to manage monthly budgets > ₹3–5L with performance targets
  • Comfort with attribution tools (GA4, UTMs, first-touch/multi-touch models)
  • Strong analytical and spreadsheet/reporting skills
  • Experience working with financial services or edtech platforms a big plus
  • Strong bias for ownership, iteration, and data-driven decision-making


Bonus Points If You’ve

  • Experience in regulated industries (fintech, insurance, education loans)
  • Built paid + organic flywheels (Quora, Reddit, SEO-led content)
  • Used BI tools (Looker, Tableau, Data Studio) to slice performance cohorts
  • Familiarity with CRO, pixel tracking, and landing page testing
  • Worked at a startup where you wore both execution and strategy hats


Why Lorien

  • Work at the frontier of AI, finance, and education mobility
  • Backed by global institutions solving real student access problems
  • High-ownership role with direct impact on business-critical acquisition funnels
  • A small, mission-driven team with clarity of purpose and speed of execution
  • A chance to scale something that genuinely changes lives

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