Senior Public Relations Executive

3 weeks ago

Gurgaon Division, India The Marcom Avenue Full time

We’re looking for a sharp, proactive, and media-savvy Sr Public Relations Executive who can turn brand narratives into conversations that matter. Someone who thrives in a fast-paced agency environment, loves building relationships, and can drive measurable visibility and reputation impact for clients. Key Responsibilities 1. Media Relations & Outreach Build and nurture strong relationships with journalists, editors, influencers, and media houses. Own media outreach for client announcements, thought-leadership stories, and press opportunities. Pitch compelling story angles aligned with client positioning and industry trends. Maintain updated media lists and ensure targeted dissemination. 2. PR Strategy & Execution Support in developing PR plans, message houses, and communication strategies. Execute monthly PR calendars, hooks, reactive commentary opportunities, and moment-driven PR. Work with the strategy lead to ensure strong planning for each client: visibility metrics, deliverables, narratives, and industry-specific opportunities. 3. Content Development Draft high-quality press releases, media notes, briefing documents, quotes, and thought-leadership articles. Prepare client spokesperson talking points for interviews, podcasts, and panels. Ensure all content is crisp, factually strong, and aligned to brand tonality. 4. Client Servicing & Reporting Manage day-to-day communication with clients and internal teams. Share weekly updates, coverage reports, media insights, and planned outreach trackers. Ensure 100% adherence to TAT, quality checks, and monthly PR calendars. 5. Monitoring & Insights Track industry news, competitor movement, journalist beats, and trending conversations. Analyze coverage and provide insights that strengthen PR angles and future story mining. Desired Skills & Attributes Strong written and verbal communication skills. Excellent storytelling, research, and copywriting ability. Understanding of media landscape across print, digital, and broadcast. Ability to work under tight deadlines with agility and ownership. Hunger to learn, experiment, and deliver high-impact results. Proactive, positive attitude with strong relationship-building skills. Qualifications Bachelor’s degree in Mass Communication, Journalism, PR, Marketing, or related fields. 2–4 years of PR agency experience preferred. Proven media relationships are a strong advantage. What You Can Expect at TMA A fast-growing environment with exposure to top Indian and global brands. Strategic mentorship + hands-on learning across integrated communication. A culture that values ambition, ownership, and excellence. Opportunity to grow into PR Manager/Strategist roles with performance.

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