Senior Marketing Manager- Web 3.0

5 days ago

Nagpur, India MAI Labs Full time

Mai Labs is a startup with the ambitious goal of creating the next Internet. We are dedicated to empowering the next billion users and democratizing the creation and unlocking of value on the Internet. With human interactions at the core, our technology acts as an enabler to unlock new opportunities for all Internet users, not the privileged few.

Our portfolio includes a range of next generation global products, including an internal blockchain, commercial products on tokenization, digital asset creation, IPR protection, and web 3.0 applications. We envisage building our entire portfolio our commercial products for global audience.

Who We Are:

We are building a trust based, people centric Company with focus on Users. Our team is proud to be building towards ‘Made-in-India’, building inclusive & compliant products for everyone in the community. We believe that People are core of our business, they build, they collaborate, they innovate, and they surprise themselves by becoming best version of themselves.

What will you get to do?

We are looking for multiple Senior Marketing Managers for our fast-growing Marketing team (Product, Marketing Operations, SAAS etc.). This role is ideal for dynamic individuals with extensive experience in modern marketing strategies and hands-on experience across various verticals, including content and social, product marketing, brand operations, influencer engagement, PPC and Public Relations.

Job Overview

You will be responsible for developing and executing comprehensive multilayered marketing strategies that enhance our brand presence, and drive customer acquisition. You will collaborate closely with cross-functional teams to ensure cohesive messaging and impactful campaigns that resonate with our target audience.

Key Responsibilities

  • Content Marketing and public relations: Develop and implement a content strategy to educate and engage audiences across blogs, whitepapers, newsletters, and other formats. Create compelling thought leadership pieces, case studies, and Web3-specific content to showcase expertise, specifically for PR.
  • Community Development: Must know how to build, nurture, and grow an engaged Web3 community across platforms like Discord, Telegram, Twitter, and . Help organize community-driven events, webinars, and AMAs to promote brand awareness and loyalty.
  • Social Media Marketing: Develop and manage social media strategies tailored to Web3 audiences. Drive growth, engagement, and brand awareness through targeted campaigns and collaborations.
  • B2B Marketing & Lead Generation: Design and execute B2B marketing strategies aimed at driving lead generation and nurturing prospects. Develop tailored campaigns and landing pages to convert high-value partners and clients.


Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in web3 ecosystems or SaaS environment.
  • Proven track record in product marketing, content marketing, social media strategy, and influencer partnerships.
  • Strong analytical skills with the ability to derive insights from data to inform decision-making.
  • Excellent written and verbal communication skills

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