Demand Generation Manager

1 week ago

Bareilly, India DXFactor Full time

Hiring for VideoForce.ai (DXFactor Group company)VideoForce.ai helps brand and performance teams turn video into growth. We use AI to find creators, extract viral moments, and launch high-performing video ads across Meta & TikTok. Trusted by brands like Coca-Cola, Alcon, and Build-A-Bear.Our Platform:Creator Sourcing: AI-powered search to find perfect-fit creators in secondsHighlights: Performance Video Model™ extracts viral moments from authentic UGCWinning Ads: Generate and scale multi-creator ads that deliver 8× ROASWebsite: www.Videoforce.aiTHE ROLEWe're looking for a Marketing Manager - Demand Generation who will own the demand engine for VideoForce.ai. You'll drive users to our three freemium products, then convert them to paid. This is a hands-on, metrics-driven role where you'll own the entire journey: awareness → freemium signup → activation → paid conversion.Our ICP (Who You're Marketing To):Consumer brands (D2C, CPG, beauty, fashion, wellness)Retailers & Ecommerce (omnichannel brands, online retailers)Agencies that serve consumer brands (creative, performance, social media agencies)Platforms that serve consumer brands (Shopify apps, creator platforms, ad tech)Location: RemoteType: Full-timeWork Timings: US Shift ( 7:00 PM IST To 4:00 AM IST)Working Days: Monday to Friday Compensation: Competitive base + performance bonus + equityWHAT YOU'LL DOPaid Acquisition (Meta, TikTok, , Google)Own paid media budget and performance - manage campaigns across Meta, TikTok, , Google AdsBuild campaigns targeting our ICP segments:D2C/ecommerce brands (Shopify merchants, DTC founders, ecommerce managers)Consumer brand marketers (CPG, beauty, fashion, wellness brands)Agencies (social media agencies, performance agencies, creative agencies serving consumer brands)Platform operators (Shopify app developers, creator platform teams)Create ICP-specific messaging: brands need creative at scale, agencies need client results, platforms need integrationsBuild campaigns for each freemium entry point (Creator Sourcing, Highlights, Winning Ads)Test ad creative, audiences, landing pages to drive down CACScale winning campaigns while maintaining efficiency (CAC payback

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