Digital Analyst

Position: Digital Instrumentation Analyst Location : Mohali (work from office) Experience Required : 3-5 years in digital analytics implementationPosition Overview We are seeking a highly skilledDigital Instrumentation Analystto support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise inHTML, JavaScriptandGoogle Tag Manager (GTM) , with a deep understanding of configuring tracking forcustomer data platforms (CDPs)andweb analytics tools .Key Responsibilities Develop and managecustom tracking scripts(HTML/JavaScript) to support event capture viaGoogle Tag Manager . Configure and maintainGTM containers : create tags, triggers, variables and manage data layer structures. Collaborate with engineering and technology teams to validatedata layer implementationand ensure correct event firing. Implement user interaction tracking and event setup across web properties usingGoogle Analytics 4 ,Adobe AnalyticsandTreasureData . Deploy and verifymarketing pixels(Meta, LinkedIn, Google Ads) using GTM. Conduct periodicaudits and validationsto maintain data integrity and ensure tracking accuracy. Troubleshoot issues related topixel firing , event tracking and data discrepancies. Maintain cleardocumentationof tagging strategies and implementation steps.Requirements 3-5 yearsof hands-on experience in digital analytics and instrumentation. Strong proficiency inHTML ,JavaScript , andGoogle Tag Manager . Experience withCDP SDKssuch asTreasureDatais highly preferred. In-depth knowledge ofweb analyticsplatforms andmarketing pixel integrations . Familiarity withtag debugging tools(e.g., Chrome DevTools, Tag Assistant). Excellent ability to translate business requirements into technical tracking specifications. Strong communication skills to work effectively with cross-functional teams.