Content Marketer

3 days ago


Coimbatore, Tamil Nadu, India Quartrdesign Full time

Job Type: Full time (Onsite) Experience: 2- 4 years Role Overview The Content Marketer is responsible for planning, creating, and promoting content across various digital platforms to support brand awareness, customer engagement, and lead generation. This role involves understanding customer personas, crafting compelling narratives, and utilizing SEO best practices. Roles & Responsibilities Collaborate with account managers and clients to develop content strategies tailored to specific goals (e.g., brand awareness, Increase Social Media Followers, lead generation, or conversions). Conduct brainstorming sessions to generate fresh ideas for campaigns and creative assets. Lead content strategy development across all digital channels, ensuring alignment with business objectives. Attend client meetings to understand requirements and present content ideas or strategies. Act as the content point of contact for multiple client projects, ensuring seamless communication and timely delivery. Create high-impact, SEO-optimized content to drive traffic and improve rankings. Stay updated on industry trends, competitor strategies, and evolving digital marketing best practices. Develop compelling ad copies for Google Ads, Meta Ads and other platforms to drive engagement and conversions Optimize campaign creatives with persuasive headlines, CTAs, and storytelling tailored to the platform. Work closely with designers to ensure that text and visuals complement each other. Track and analyze social media performance metrics and suggest content improvements. Develop scripts for explainer videos, promotional campaigns, testimonials, and tutorials. Collaborate with production teams to ensure the script is aligned with visual storytelling.   Skills & Qualifications Bachelor's degree in Marketing, Journalism, Communications, or a related field. 2-4 years of experience in content marketing or a similar role. Strong writing, editing, and storytelling abilities. Familiarity with SEO best practices and keyword research tools (e.g., Google Keyword Planner, Ahrefs). Excellent organizational and communication skills.


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