NNIT - Head - Marketing

2 weeks ago

Hyderabad, India GSNA Education Private Limited Full time

Job Description : Head of Marketing - EdTech (1:1 Live Learning)Location : Begumpet,HyderabadPosition Type : Full-time | Leadership RoleReports To : Founder/CEOCompany : NNIITAbout UsNNIIT is a fast-growing EdTech organization focused on delivering high-quality, 1:1 live classes that create measurable learning outcomes for students. Our mission is to redefine personalized education through expert mentors, engaging content, and a student-first approach. We are now looking for a strategic and visionary Head of Marketing to scale our brand, drive demand, and build a high-performance growth engine.Role Overview- The Head of Marketing will be responsible for building, executing, and optimizing the full-funnel marketing strategy across brand, digital, acquisition, retention, and product marketing. - This is a leadership position with full ownership of marketing ROI, team development, and long-term brand positioning in the EdTech ecosystem.Note: ESOPs are limited, but the role offers strong ownership, autonomy, and senior-level influence on company strategy.Key Responsibilities1. Strategic Leadership- Develop a comprehensive brand & growth strategy for the 1:1 live classes vertical.- Own marketing OKRs, annual planning, and budget allocation.- Work closely with the CEO/founders on company-wide direction and GTM initiatives.2. Demand Generation & Growth- Design and execute data-driven acquisition campaigns across performance channels (Meta, Google, YouTube, Affiliates, Influencers).- Build scalable lead-generation funnels that improve CPA and conversion rates.- Drive retention & lifecycle marketing (email, WhatsApp, push, CRM automation).3. Brand & Communication- Build the company's brand narrative, messaging, and positioning in the EdTech space.- Lead creative teams to deliver high-quality ads, landing pages, and content that drives trust and differentiation.- Create strong digital presence across all major platforms.4. Product & Customer Insights- Collaborate with product and academic teams to shape offerings based on student/parent insights.- Use analytics to study customer behavior, drop-offs, LTV, and engagement metrics.5. Team Building & Leadership- Recruit, mentor, and lead a multi-functional marketing team.- Build SOPs, dashboards, processes, and performance frameworks.- Foster a culture of innovation, ownership, and rapid & Qualifications- 7-15 years of experience in Marketing/Growth, ideally in EdTech, consumer internet, D2C, or tech-first companies.- Proven track record of scaling revenue through digital marketing and brand strategy.- Strong analytical mindset: experience with GA4, CRM tools, attribution, and funnel optimization.- Experience managing budgets, agencies, and high-performance teams.- Excellent communication, storytelling, and leadership skills.- Passion for education and student outcomes.What We Offer- Leadership role with high decision-making power.- Opportunity to shape the brand from the ground up and influence the company's future.- Competitive salary package.- Limited ESOPs with long-term growth potential.- Fast-paced environment with founders' direct exposure.- High-impact role in a mission-driven EdTech business. (ref:iimjobs.com)

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