Manager - Social Media

3 weeks ago

Bengaluru, Karnataka, India Fashor Full time

Manager - Social Media

About Us:

At FASHOR, we believe fashion is more than just clothing - it's a statement of style, empowerment, and individuality. As a leading women's apparel brand, we are expanding our digital presence and looking for a creative, passionate, and fashion-savvy Social Media Manager to join our growing team.

Key Responsibilities:

- Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).

- Create engaging, fashion-forward content tailored to women's apparel audiences - including posts, reels, stories, and videos.

- Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.

- Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).

- Stay updated with the latest fashion trends, platform updates, and social media best practices.

- Build relationships with influencers, stylists, and fashion communities to boost brand visibility.

- Handle community management - responding to comments, DMs, and engaging with the online audience.

Requirements:

- 3-6 years of social media experience, preferably in the fashion/women's apparel industry.

- Strong understanding of women's fashion, styling, and retail trends.

- Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).

- Excellent communication, writing, and storytelling skills.

- Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.

(ref:iimjobs.com)

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