Area Sales Manager

3 weeks ago


New Delhi, India Talentiser Full time

We are seeking a dynamic and result-driven Area Sales Manager to spearhead our growth in the Mumbai Region across Regional Modern Trade, Premium General Trade (GT) Stores, and National Modern Trade Accounts.Key Responsibilities1. Store Expansion & Sales Growth- Drive increase in active store count across regional modern trade, premium GT stores, and national modern trade accounts. - Plan and execute store activation drives in high-potential geographies. - Implement targeted strategies to increase sales throughput per store.2. Team Leadership & Development- Lead, mentor, and motivate a team of Sales Officers / Territory Sales Incharges. - Set clear targets and KPIs; track performance through structured reviews. - Provide on-ground training and sales guidance to improve team productivity.3. Sales & Distribution Management- Oversee and manage beats and coverage plans for maximum territory penetration. - Ensure optimal route planning for distribution vehicles to improve coverage and reduce costs. - Monitor stock availability, fill rates, and order fulfilment.4. Trade Terms, Schemes & Competition Analysis- Negotiate and manage standard Terms of Trade (TOTs) with accounts. - Conduct competition benchmarking on pricing, activations, and in-store execution. - Plan and roll out trade schemes effectively to drive volume and visibility.5. Reporting, Automation & Insights- Create robust reporting mechanisms to track offline sales and distribution KPIs. - Effectively use Sales Force Automation (SFA) tools to manage the field sales team, beat coverage, and productivity. - Analyse sales trends and store-level performance; recommend corrective actions.6. Stakeholder Management- Maintain strong relationships with key store decision-makers and distributors. - Work closely with Trade Marketing and Supply Chain to ensure product availability and flawless market execution.Key Performance Indicators (KPIs)- Growth in active store count and sales per store. - Achievement of monthly/quarterly/annual sales targets. - TOT compliance and effectiveness of trade schemes. - Route optimisation and beat adherence. - Distributor fill rates and market coverage. - Effective usage of SFA tools for team productivity.Qualifications & Skills- Education: Graduate/Post-Graduate in Business, Sales, or related field. MBA preferred. - Experience: 5–8 years in FMCG / Consumer Goods sales with exposure to modern trade, premium GT, and national accounts.


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