Product Manager

Key Responsibilities:Brand Planning:- Work on Brand Annual Plans, Quarter Plans as well as Monthly Activity Plans to ensure growth, profitability and innovation objectives of business- Draw up activity calendars and required budgets- Review and present status against these plans, objectives and budgetsBrand Idea Management:- Mine and refresh consumer insights to help Create / Refine / Refresh Core Brand Idea and proposition- Carry out consumer, trade and competitive analysis and provide inputs to the Group Product Manager in the process of defining the Brand Seed, Pyramid and Proposition.Consumer & Market Research:- Ensure periodic connects with the consumers and market to be the first voice of the consumer and market- Ensure all major decisions on brand are vetted or checked for gross negatives using relevant qualitative and quantitative research in conjunction with the CI team- Draft briefs for the market research agency for consumer research related to the Brand.Prepare QRE's based on objective. Review research plan, provide feedback, seek approval on the plan finalized. Provide inputs into selection of respondents and participate in research.Pricing:- Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision, prepare price change proposal and share with the Group Product Manager in order to sustainably increase the Volume, NSV and GrossMargin of the assigned BrandConsumer Promotions:- Brainstorm and generate alternate consumer promotion concepts plans. Assess commercial and execution feasibility of shortlisted concepts and communicate final concept to Central Planning, R&D and Technical. Seek approval from Legal on the selected consumer promotion. Coordinate execution with Planning and Purchase.Media:- Create brief for media agency based on brand vision, plan and objectives.- Draw up the media activity calendar and allocate expenses based on activity, brand plans and budget allocations.- Assess media plans to ensure that brand objectives are being met and ensure on time execution. Review media execution versus plan.Communication Management:- Draft creative briefs for creative agency to chalk out the brand communication objectives- Work with the creative agency to convert the brief into a powerful communication idea and creative output- Lead the process of communication creation and executionAgency Management:- Work with multiple creative agencies (Creative, Packaging, Digital, PR) to ensure that brand activities are designed and executed as per brand needsMarket Execution & Activations:- Seek required approvals for all brand activities, communicate plans to Sales with timelines and probable effect on sales due to the activity, and approve incurred expenses based on the approved estimates in order to manage marketing services pertaining to the select brands for BIL- Design activation ideas and find relevant execution partners- Manage the activation process to ensure impactful market executionInnovation Management:- Scope environment for portfolio gaps or market gaps. Create the Innovation funnel for the brand.- Prepare product and concept note and prepare draft charter for the project with the help of assigned multifunctional resources.- Define Project plan and timelines and lead the cross functional team to ensure desired objectives.- Lead the consumer validation at each step of the Innovation funnel.- Create the overall marketing mix for the new product offering (Packaging, Pricing, Trade Offering, Promotion)- Lead the product launch and ensure tracking of launch in incubation stageProfitability Accountability:- Ensure profitability objectives of brand are aligned with business objectives of organization- Identify the need for projects (pricing or cost efficiency) and ensure relevant teams are aligned on the same- Ensure A&SP management (ref:iimjobs.com)