Creative Content Strategist

Gurugram (Onsite) Department:Marketing |Reports to:Head of Marketing About SovaSova is building theApple of Supplements— combiningdata, science, and robotic manufacturing technologyto personalize health at scale. Our flagship innovation,SovaX, isAsia’s first custom-made gut health supplement, powered bySovaIQ™, a proprietary Health OS that uses biomarker data and AI to deliver precision health outcomes. We are backed by leading global investors and united by one mission: ✨Add a billion healthy years to the world. If you’re passionate aboutbuilding iconic brandsandcreating cultural impact, this is your opportunity to shape that journey from the front. Why Join UsBuild abrand people love, not just buy. Be thevoice of Sova— where creativity meets performance. Shape howprecision healthis experienced by millions. Lead withhigh ownership, creative freedom,andglobal ambition. Role OverviewWe’re looking for aCreative Content Strategistwho lives at the intersection ofideas and impact. Someone who can take a brief and turn it into content that doesn’t just look good — itperforms, converts, and builds belief. You’ll own the storytelling engine of Sova — leading theideation, scripting, and executionof performance-driven campaigns that push creative boundaries and fuel growth. Key ResponsibilitiesContent Strategy & IdeationDevelop and execute a content strategy that drives awareness, engagement, and revenue. Conceptualize creative ideas forads, social media, and brand campaignsthat spark emotion and action. Identify storytelling opportunities across Meta, YouTube, Google, email, and website. ⚡ Creative ExecutionOwn the production of50 unique video creatives per month— from script to shoot to launch. Writescripts, ad copies, and taglinesoptimized for thumb-stopping performance. Collaborate with designers, editors, and production teams for on-time, high-quality delivery. Oversee the creative direction during shoots to ensure alignment with campaign goals. Performance-Driven ApproachPartner with the performance marketing team to linkcreative storytelling to revenue outcomes. Track and improve metrics likehook rate, CTR, engagement, and conversions. RunA/B testsand refine creative strategy based on insights and results.Collaboration & Brand AlignmentWork cross-functionally withMarketing, Nutrition, and Designteams for seamless brand messaging. Ensure every creative asset reflects Sova’s tone, personality, and design ethos. Stay on top of content trends and the evolving digital landscape in health and wellness.Key Performance Indicators (KPIs)Revenue growth driven by creative performance. Consistent improvement in ad metrics —hook rate, CTR, engagement, conversion. Delivery of 50+ unique, high-quality video creatives monthly. Brand consistency and creative innovation.Qualifications & SkillsBachelor’s degree inMarketing, Communications, Media, or related fields. Overall Work experience of 6 years or more with a minimum of 3 yearsof relevant experience in content strategy, creative direction, (D2C or wellness preferred) Experience working at a Creative agency and (or) Health & Wellness Brands preferred but not mandatory. Proven experience invideo-first content creation(Meta / YouTube ads). Excellentwriting, conceptual thinking, and storytellingability. Strong understanding ofdigital ad metrics and consumer psychology. Hands-on with fast turnarounds and data-backed creative iterations. Please include a link to your portfolio, showreel, or past campaign work (ads, social content, brand films, etc.). What We OfferFreedom to shape the creative voice of one of India’s most innovative health brands. A collaborative team obsessed with creative excellence. A culture that rewards bold thinking and ownership. Competitive pay + performance-based rewards. Work with purpose — creating healthier lives, at scale. “Marketing is about values. It’s about making people believe in something bigger than the product.”—Steve Jobs ✨Join us. Build the Apple of Supplements.