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Shiprocket - Senior Content Manager
4 months ago
Senior Content Manager
Duties and Responsibilities:
- Responsible for overseeing the daily content activity on several social media networks including, Facebook, Twitter, Google+ and others where applicable.
- The individual must have a keen interest in digital platforms with an exceptional mode of storytelling bring rich details alive within the primary forms of online social content (social posts, photos).
- The individual must have outstanding attention to detail (especially when it comes to grammar and writing), and ability to manage several different pieces of information at once.
- Perform Keyword and topical research to enable the discovery of the brand.
- Perform content gap analysis to identify potential areas of growth for specific categories and setup & execute search engine campaigns to ensure our brand content has a maximum outreach.
- Responsible for awareness and communication of creative successes both internally and externally. Primary responsibility for creating, building, and maintaining company creative reputation.
- Generate new age ideas for campaigns, pitches and other digital content.
- Stay current on digital & media industry trends to come up with new and relevant ideas.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
- Provide clear direction on to teams on creative work, ensuring that it meets clients' goals and strategies.
- Ensure brand consistency across all Skill at both long-form content creation and real-time (immediate) content creation, and distribution strategies and tactics.
- The consistent ability to produce and communicate fresh ideas and visual concepts.
- Proven editorial skills. Outstanding command of the English (or primary customer) language.
- Acute observation and an eye for detail.
