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Search Engine Optimization Specialist

4 months ago

Mumbai, India Think9 Consumer Full time

This is a full-time on-site role for a Search Engine Optimization Specialist at Think9 (Mumbai location only). The SEO Specialist will conduct keyword research, audit SEO, build links, analyze web analytics, and implement on-page SEO strategies. More details about the profile we are looking at:


1. Strategy Development

  • Develop long-term SEO strategies to achieve business goals.
  • Conduct market and competitive analysis to identify opportunities and threats.
  • Stay updated with the latest SEO trends, algorithm changes, and best practices.

2. Keyword Research

  • Conduct extensive keyword research to identify relevant and high-performing keywords.
  • Analyze competitors' keywords to identify gaps and opportunities.
  • Focus on long-tail keyword opportunities for niche markets.

3. On-Page Optimization

  • Optimize web pages, including meta tags, headers, and content for target keywords.
  • Ensure website usability and mobile-friendliness.
  • Address technical aspects like site speed, XML sitemaps, and schema markup.

4. Off-Page Optimization

  • Develop and implement a robust link-building strategy to acquire high-quality backlinks.
  • Leverage social media channels to enhance SEO efforts.
  • Collaborate with content teams to produce SEO-friendly content and guest posts.

5. Performance Tracking

  • Monitor and analyze website performance using tools like Google Analytics and Google Search Console.
  • KPIs: Track key performance indicators (KPIs) such as organic traffic, rankings, and conversions.
  • Prepare detailed reports on SEO performance and present insights to stakeholders.

6. Technical SEO

  • Conduct regular SEO audits to identify and rectify technical issues.
  • Ensure optimal site architecture and navigation for both users and search engines.
  • Work with web developers to optimize and resolve any technical challenges.

7. Content Strategy

  • Develop content plans aligned with SEO and business goals.
  • Guide content creators to produce high-quality, SEO-friendly content.
  • Regularly update and refresh existing content to maintain its relevance.
  • Review the content to check SEO friendliness

8. Others

  • Local Listings: Optimize the company’s presence in local listings and directories.
  • Google My Business: Manage and optimize Google My Business profiles.
  • Local Keywords: Target local keywords and geo-specific content strategies.
  • Work closely with marketing, development, and content teams.


Qualifications

  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively
  • Bachelor's degree in Marketing, Communications, or related field
  • Fair knowledge of GTM
  • E-commerce experience - good to have