Product Marketer

2 days ago

Chennai, Tamil Nadu, India Zhians Full time

Company Overview

Zhians is a women's health and wellness platform offering tools and resources for fertility, period tracking, pregnancy, postpartum care, and mental wellness. Our mission is to empower women to take control of their health with confidence and discretion. We are currently in our pre-launch phase and inviting passionate individuals to be part of our journey.

Role: Product Marketer

 Location: On-site – Thoraipakkam, Chennai

 Type: Full-time

 Experience: 2–4 years (exceptional freshers with strong portfolios considered)

 Background: SaaS / Consumer Tech / Health-tech / Startup

Responsibilities
  • Develop and execute Go-to-Market (GTM) strategies for product launches and feature rollouts
  • Own end-to-end inbound and outbound marketing strategies to drive awareness, adoption, and engagement
  • Build and manage multi-channel content strategy across YouTube, Instagram, , and blogs
  • Plan and execute SEO campaigns to improve visibility, ranking, and organic growth
  • Drive community-led marketing through social engagement and storytelling
  • Collaborate with product, design, and sales teams to align messaging, campaigns, and user journeys
  • Create and manage marketing automation workflows (emails, retargeting, nurture campaigns)
  • Track KPIs across channels and optimize campaigns based on data & insights
Qualifications
  • Strong understanding of product marketing, content funnels, and user acquisition
  • Hands-on experience with at least 3 of the following:
  •  SEO & Content Marketing
  •  YouTube growth & video marketing
  •  Experience handling organic content through social media.
  •  Outbound email/ outreach
  • Proficiency with marketing & analytics tools (Google Analytics, SEMrush/Ahrefs, HubSpot, etc.)
  • Strong skills in copywriting, positioning, and storytelling
  • Analytical mindset with ability to interpret campaign data & iterate fast
  • Bachelor's/Master's degree in Marketing, Communications, Business, or related field
  • Bonus: Experience in healthcare, SaaS, or consumer tech products
Why Join Us?
  • Shape the brand voice and GTM playbook of a women-first health-tech platform
  • End-to-end ownership across inbound + outbound + brand
  • Be part of a mission-driven team transforming women's health in India
  • Opportunity to experiment, scale, and grow rapidly in a startup ecosystem

Send your resume/portfolio to karthikeyan@zhians.com, careers@zhians.com

 or reach out via DM.

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