Digital Marketing Specialist

3 weeks ago

Belgaum, India vvGrad Full time
Job Title: Digital Marketing Specialist


Location:


vvGrad, Vigved Innovations Pvt Ltd.


Sanpra's Corporate Capital , 6th floor, 10 & 11, Road No. 2, Financial District, Nanakramguda, Telangana 500032.


Job Summary:

The Digital Marketing Specialist is responsible for developing and executing online marketing campaigns that drive brand awareness, website traffic, and lead generation. This role focuses on optimizing SEO strategies, managing SEM and PPC campaigns, and running paid social media ads to increase the institution’s visibility across search engines and social platforms. The Digital Marketing Specialist will also analyze campaign performance, adjust strategies based on data insights, and ensure that all digital marketing efforts align with the institution's goals.

Key Responsibilities:
  1. SEO Strategy and Optimization:
  • Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
  • Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
  • Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
  • Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
  1. SEM (Search Engine Marketing) and PPC Campaign Management:
  • Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
  • Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
  • Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
  • Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
  1. Paid Social Media Advertising:
  • Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, , and Twitter.
  • Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
  • Segment audiences effectively to target specific demographics, interests, and behaviors.
  • Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
  1. Analytics and Reporting:
  • Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
  • Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization.
  • Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.
  1. Content and Creative Collaboration:
  • Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives.
  • Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages.
  • Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.
  1. Stay Up-to-Date with Digital Marketing Trends:
  • Continuously monitor industry trends, best practices, and updates in SEO, SEM, PPC, and social media advertising.
  • Implement new tools, tactics, and strategies to keep the institution’s digital marketing efforts innovative and competitive.
  • Attend webinars, workshops, and other learning opportunities to stay updated on the latest digital marketing techniques and strategies.
  1. Campaign Budget Management:
  • Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend.
  • Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.
Qualifications:
  • Education:
  • Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
  • Experience:
  • 2-4 years of experience in digital marketing, specifically in SEO, SEM, PPC campaigns, and paid social media advertising.
  • Proven track record of managing successful PPC campaigns (Google Ads, Facebook Ads, etc.) with measurable results.
  • Experience with analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) to monitor and optimize digital campaigns.
  • Skills:
  • Strong understanding of SEO best practices and search engine algorithms.
  • Proficiency in managing PPC campaigns, including Google Ads and Bing Ads, with a focus on maximizing ROI.
  • Experience with paid social media campaigns, including Facebook, Instagram, , and Twitter.
  • Familiarity with digital marketing tools (SEMrush, Ahrefs, Moz, etc.) for SEO and SEM activities.
  • Ability to analyze data and metrics to assess campaign performance and drive improvements.
  • Strong written and verbal communication skills, with the ability to work collaboratively across teams.
  • Basic knowledge of HTML, CSS, and landing page optimization for better ad performance.
  • Personal Attributes:
  • Analytical mindset with attention to detail and a passion for data-driven marketing.
  • Proactive, self-motivated, and able to work independently with minimal supervision.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Creative and innovative thinker, with a passion for staying up-to-date with digital marketing trends.
Key Performance Indicators (KPIs):
  • Increase in organic search rankings and traffic through SEO efforts.
  • ROI and conversion rate improvements from SEM and PPC campaigns.
  • Engagement rates, CTR, and ROI for paid social media campaigns.
  • Growth in website traffic and lead generation from all digital marketing channels.
  • Success in meeting digital marketing campaign objectives (brand awareness, lead generation, etc.).
  • Timeliness and quality of reporting, including data-driven recommendations for campaign optimization.

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