Digital Marketing Specialist for E-commerce and Automation
3 weeks ago
Job Overview
Tech Concierge Pro is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive sales and revenue growth.
About the Role
We are looking for an experienced professional with expertise in digital marketing, particularly in e-commerce and automation. You will be working closely with our sales and marketing teams to align strategies and goals, and provide insights and recommendations to improve online visibility, engagement, and customer acquisition.
Main Responsibilities
- Website Development:
- Create responsive, high-converting landing pages tailored to business goals.
- Maintain and optimize website performance for speed, user experience, and SEO.
- Funnels Creation and Automation:
- Develop and optimize sales funnels using Systeme.io, ClickFunnels, or similar tools.
- Set up email sequences, landing pages, and integrations to ensure seamless customer journeys.
- Implement automation workflows to nurture leads and drive conversions.
- WhatsApp Automation:
- Design and implement WhatsApp automation strategies for lead engagement and nurturing.
- Set up chatbots and integrate WhatsApp API with CRM and funnel tools.
- Create automated follow-ups, broadcasts, and customer support flows to improve customer experience and conversion rates.
- Digital Marketing:
- Plan, create, and manage paid advertising campaigns, especially on Facebook.
- Analyze campaign performance metrics and optimize for ROI and lead quality.
- Stay updated with the latest trends in digital marketing and advertising platforms.
- Collaboration:
- Work closely with the marketing and sales teams to align strategies and goals.
- Provide insights and recommendations to improve online visibility, engagement, and customer acquisition.
Required Skills and Qualifications
To succeed in this role, you should have the following skills and qualifications:
- Proven experience in website development with proficiency in tools like WordPress, Webflow, Framer.
- Hands-on experience with Systeme.io, ClickFunnels, or other funnel-building platforms.
- Experience in Marketing Automation.
- Strong understanding of WhatsApp automation tools like AiSensy, Wati, or similar platforms.
- Expertise in setting up and managing marketing automation and email marketing workflows.
- Experience in running and optimizing Facebook Ads and other digital marketing campaigns.
- Knowledge of analytics tools like Google Analytics, Facebook Ads Manager, and WhatsApp insights.
- Excellent problem-solving skills and attention to detail.
- Strong communication and time management abilities.
Estimated Salary Range: 30K-35K (INR)
Location: Remote work option available, but preferred candidates from Karnataka who can travel to the office as needed.
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