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Regional Marketing Lead

2 months ago

Anand, India V-Mart Retail Ltd. Full time

Responsibilities

1. To work on BTL marketing strategy for the organization and smooth execution of BTL events.

2. Plan and develop attractive Sales Promotions Calendar that motivates and engages the Sales organization to ensure achievement company targets.

3. Propose and design a creative theme for each month.

4. Preparation of dockets, communication of the same to the regional team as well as

channel partners

5. Design and create a promotional calendar.

6. Analyze effectiveness of previous years promotions, data received from internal team and

and feedback gathered from the Channel and Sales team

7. Finalize the products to be included in the promotions, ensuring the budget and profit

levels are met

8. Managing end-to-end for own and alliance led promotions :

9. Negotiation with the vendors.

10. Handle activation and implementation of programs

11. Support in developing concept, design, creative and execution of the promotional

metrical planned throughout the year.

12. Help the team through creative inputs and be a part of the execution.

13. Plan, procure and initiate movement of the gifts/ collaterals.


Qualifications

  • MBA with 7+ year of marketing experience
  • Excellent communication and organizational skills