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Digital Marketing Manager
1 month ago
We are seeking a seasoned Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate will be responsible for developing, implementing, and optimizing innovative digital campaigns that drive brand awareness, engagement, and conversions. This role requires a creative thinker with strong analytical skills and proven expertise in managing multiple digital channels.Key Responsibilities:1. Strategic Planning and Execution:o Develop and implement comprehensive digital marketing strategies aligned with business objectives.o Plan and manage multi-channel campaigns across paid, owned, and earned platforms.2. Performance Marketing:o Optimize campaigns on Google Ads, Facebook, LinkedIn, and other platforms to maximize ROI.o Leverage programmatic advertising and retargeting strategies effectively.3. Search Engine Optimization (SEO) and Content Marketing:o Oversee SEO strategies to improve website ranking and organic traffic.o Collaborate with content teams to create engaging and impactful content for various digital platforms.4. Social Media Management:o Develop and manage social media strategies to enhance brand visibility and audience engagement.o Monitor trends and adjust strategies to stay competitive.5. Analytics and Reporting:o Track, measure, and analyse campaign performance metrics using tools like Google Analytics, SEMrush, etc.o Generate actionable insights and prepare detailed performance reports.6. Team Leadership:o Manage and mentor a team of digital marketers, designers, and content creators.o Ensure the team delivers on KPIs and adheres to timelines.7. Stakeholder Collaboration:o Work closely with internal stakeholders including sales, product, and creative teams.o Manage relationships with external agencies and vendors for specialized campaigns.Key Skills and Competencies:· Proven track record in executing high-performing digital marketing campaigns.· Proficiency in digital tools and platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, HubSpot, SEMrush, etc.· Expertise in SEO, SEM, and social media marketing.· Strong analytical skills with the ability to translate data into actionable insights.· Excellent project management, Presentation and communication skills.· Experience in managing budgets and driving ROI-driven campaigns.Qualifications:· Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.· Certifications in digital marketing tools or methodologies (e.g., Google Ads, HubSpot, etc.) are highly desirable.
