Virohan - Assistant Manager - Product Marketing Analytics

in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge technology, learner-centric innovations, and strong industry partnerships, Virohan equips students with skills that go beyond degrees, preparing them for meaningful careers in healthcare. By 2030, Virohan aims to impact a million aspiring healthcare professionals and collaborate with over 100 universities across India to transform education and strengthen healthcare. We are backed by Blume Ventures, Rebright Partners (Japan), Elea Foundation and Artha Impact (Switzerland), Yunus Social Business (Germany), AngelList, and Keiretsu Forum, among others. Virohan operates at the intersection of education and Healthcaretwo industries that have entered a new phase of rapid growth post-pandemic. The time to make your mark in this space is now Were looking for entrepreneurs to join us in building the next unicorn. We're building the Marketing & Growth team at Virohan on the following 4 pillars:- Talent We look for solution-hungry complex-problem solvers to increase the talent density of our team.- Ownership We expect very high ownership from outcome-paranoid team players.- Communication We propagate open & honest communication with frequent un-filtered constructive feedback.- Bias for Action We believe done is better than perfect, and that said & done shouldn't differ by much.Are you the right fit?Are you someone who seeks complex problems and enjoys getting into depth & numbers to try and solve them? Are you someone who likes to make spreadsheets for everything shopping lists, travel plans, personal finance, etc? Do you often find yourself questioning why while others are thinking how? Are you looking to join the next big start-up with the vision of becoming the next big unicorn?If youre nodding your head, this is for you. Were looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance.You will own the Marketing Analytics function, that spans the following:- Analytics Powerhouse for Marketing right from the way our database is structured, to pipelining & further coming up with automated dashboards & reports that serve as the backbone for all data-driven decision making for the marketing team -Requires you to be well-versed with SQL & Excel, understand Virohans internal & marketing channels database architecture.- Unifying Leads Data We generate a large volume of enquiries for our products, that come with a unique set of attributes depending on the channel that these are acquired from. We are presently unable to harness the true value of these attributes in terms of marrying these with the sales funnel & extracting insights that would allow us to build Marketing & Sales efficiency -Involves working on a large dataset to be able to extract insights, and eventually build a process out of a one-time exercise after aligning stakeholders across marketing, sales & product.- Event tracking and integrations with digital marketing channels (Meta, Google, Affiliates) to enable performance marketing -At this stage of the business, this is a big lever to drive efficiency across marketing & sales requires adept project management and understanding of performance marketing.You are the right fit for the role, if:- You have 2.54 years of experience in analytics / business intelligence / product marketing / digital marketing / product management.- You are very well versed in SQL & Excel.- You love numbers & objectivity, you seek problem solving opportunities with a rational approach.- Youve worked on tracking & measurement in the past creating, templatising & automating dashboards & reporting.- You are obsessed with detail & often spot opportunities by paying attention to detail.- Youve had experience with / exposure to lead generation & marketing (good to have).- Youve had experience of working with Python (good to have).Whats in it for you:- Great set of peers to work with, who value mutual respect and clear communication.- Right to win The founding team understands business and has a clear vision to chase.- Opportunity to work on a critical role, which will have a direct and big impact.- Transparent work culture with No door policy.- A chance to join a high potential company very early, with competitive compensation. (ref:iimjobs.com)