Head of Content

3 weeks ago

New Delhi, India Hoora Full time

Content Head (Storytelling & Performance Ads)Job Title:Content Lead (Storytelling & Performance)Company:Hoora TechnologiesLocation:Nagpur (In-office)Reports to:CEO / VP MarketingExperience:3–5 years in Content Strategy & MarketingEmployment Type:Full-timeSalary: 8-15 LPAJob MissionYou will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.Key Responsibilities1. Storytelling & Brand Voice (The Core)- Brand Storytelling: Design and execute narrative campaigns that translate our Vehicle 360 services and D2C products into relatable, emotionally resonant stories. Storytelling is the most critical function. - Voice Governance: Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints. - Creative Execution: Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.2. Performance & Content Marketing- Conversion Content: Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support performance marketing goals (ROAS/CAC). - SEO & Authority: Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority. - Content Measurement: Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights.3. Product & D2C Focus- Product-Led Content: Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases. - Cross-Functional Collaboration: Partner with the Senior Graphic Designer to ensure seamless synergy between copy and creative assets.Ideal Candidate Profile- Experience (Mandatory): 3–5 years of hands-on experience in content creation and marketing, with a proven focus on driving business results. - D2C Focus (Mandatory): Must have strong experience creating content for Product-based D2C brands or similar consumer-focused tech companies. - Core Competencies: Possesses sound knowledge and a track record in content creation, content marketing, performance marketing, and strategic storytelling. - Execution Skills: Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices. - Portfolio (Mandatory): Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions. - Mindset: Data-informed, highly creative, and able to thrive in a fast-paced environment. - Preferred Designation: Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)

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